Remove 2025 Remove Cross-sell Remove Growth
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Growth trajectory Companies on a growth trajectory (e.g.,

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Businesses are born, then they reach the point in their growth where they need a CRM.

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5 Interesting Learnings from Databricks at $3 Billion in ARR

SaaStr

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back.

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Timeless growth principles that scaled $20M to $450M

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. From that, hes learned that the best growth strategies arent new. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Too often, businesses treat these as separate domainsone focused on development, the other on selling. The 4 key considerations for aligning product and GTM strategy to drive growth 1. Insight from a $1.3B acquisition by Adobe.

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Is Your Customer Success Team Helping or Harming Your Word-of-Mouth?

SaaStr

So we had another 2025 Customer Success experience the other day. That theyve already tried to sell us multiple times. That theyve already tried to sell us multiple times. And almost always at an org where growth in new customer count has slowed. We finally did, and it turned out, the agenda was just Yet Another Upsell.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. This enables seamless cross-platform automation for tasks like data synchronization and notifications. Automate smarter too: dynamic feature access based on live data or intelligent routing within your app.