Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 117

Customers Appointment Education Consult 117

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Lets take a look at the biggest HubSpot updates for March 2025. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech. Email: Business email address Sign me up!

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

B2C 88

B2C Sports B2B Launch 88

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. But campaigns still take weeks to launch. Simplify the campaign launch checklist. Let finance help define success metrics before campaigns launch. In 2025, the right questions cut straight to reality. Processing.

Finance 115

Finance SQL Campaign GTM 115

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production. How AI is used in video creation. Click to enlarge.

Lead generation 119

Lead generation Launch Follow-up Product 119

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. The updates offer richer AI, deeper personalization and new messaging channels.

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

Price 120

Price CRM Launch Follow-up 120

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.

Launch 112

Launch Represent Niche B2B 112

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 119

Launch Campaign Technology Technology 119

Sales Hacker

NOVEMBER 15, 2024

Pocus – launched their AI Strategy tool to the general public. Writer CEO May Habib says the new cash, which brings the total amount raised to $326 million, will be used for product development and cementing the company’s leadership in the enterprise generative AI category.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

OCTOBER 31, 2024

Dig deeper: How to build interactive applications with generative AI Launching live Transitioning to an automated interface for pre-approvals has significantly reduced friction in the application process, creating a more user-friendly experience that enhances the likelihood of conversion.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. MarTech’s 2025 State of Your Stack Survey results confirm this. Processing.

Launch 99

Launch Government Pipeline Campaign 99

Salesforce

MARCH 13, 2025

Thats a wrap on TDX 2025! We launched AgentExchange , where you can find prebuilt actions, topics and templates from hundreds of partners. When we launched Agentforce 2.0 , we announced metadata-powered Enriched Indexing and Advanced Retrievers for our RAG pipeline, enabling Agentforce to glean more insight from larger datasets.

Government 85

Government Launch Pipeline Start-ups 85

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. “Agentforce transforms how work gets done, but it doesn’t replace marketers.

Campaign 92

Campaign Represent B2B Launch 92

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. To stay ahead, you need the right external tools.

B2B 106

B2B GTM Clients Launch 106

Salesforce

JUNE 18, 2025

If you’re just starting out or looking to level up, this session will give you practical insights to drive success in 2025. Steps to launch an online store and unlock new revenue streams. With the right platform, you can launch your store quickly and start selling without getting stuck in the details. Watch the webinar.

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Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. Historically, it took three to five years for all this to occur, but evidence suggests these cycles are accelerating.

Consult 132

Consult Technology Technology Appointment 132

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. ” Yamini Rangan CEO, President & Director, HubSpot Dig deeper: HubSpot buying B2B data source ClearBit Salesforce’s Q1 2025 earnings In summary: Q1 revenue: $9.13 Subscription revenue: $603.8

Cross-sell 119

Cross-sell CRM Growth Up-sell 119

Sales Hacker

NOVEMBER 29, 2024

We have one in stealth here that’s going to be very exciting to launch in the coming months. One of our early investments, Writer , is competing successfully in providing full-stack generative AI to the enterprise, against juggernauts like OpenAI and Anthropic. 3) Global Infrastructure Where do we think the real world is going?

GTM 110

GTM Real Estate Represent Territory 110

Martech

APRIL 24, 2025

www.theinformation.com/articles/ope… — Ed Zitron (@edzitron.com) 2025-04-23T17:52:08.639Z On X (Boo! link] — Ethan Mollick (@emollick) April 24, 2025 Also on X (More boo! — Sam Altman (@sama) January 6, 2025 And people wonder why I laugh at any mention of OpenAI becoming a for-profit company. .

Launch 107

Launch Angle Sports Entertainment 107

Martech

JUNE 10, 2025

Please note that, at the time of writing, the beta version can’t handle the full breadth of prompt types that the current version can (it’s missing image generation and report creation for example), but these will return for the updated version when it launches publicly.

CRM 56

CRM UX Contact Finance 56

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Step 3: Test and iterate Launch pilot program with selected accounts. Develop initial expansion plays for the top 20% of accounts. Create content templates and messaging frameworks. Create value-driven content versus promotional.

Growth 137

Growth GTM B2B Commission 137

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 85

Negotiate Price Legal Engineering 85

Sales Hacker

APRIL 4, 2025

Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025. OfferFit – has been acquired by Braze.

GTM 101

GTM X-functional Engineering Government 101

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. What they do. Processing.Please wait. The market. Why we care.

Launch 114

Launch Campaign Service Conversion 114

SaaStr

MAY 27, 2025

Lemkin (@jasonlk) May 27, 2025 10 Unexpected Learnings from SVB’s 2025 State of the Markets Report Beyond the AI boom headlines, the 1H’25 data reveals surprising shifts that could reshape how we think about venture capital, startup operations, and the innovation economy.

Price 68

Price Government Launch Technology 68

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) Don’t wait to launch your AI for a year. conversations with our AI in just the first 30 days. Also training is easy. When I see a mistake (e.g.,

Launch 83

Launch B2B UX Engineering 83

Martech

JUNE 4, 2025

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Sales teams can find new opportunities by asking, segment my target companies by annual revenue, industry, and technology stack.

Pipeline 77

Pipeline CRM Launch Technology 77

SaaStr

JUNE 14, 2025

But here’s the kicker: Anysphere’s ARR has been doubling approximately every two months, surpassing $500 million in ARR by June 2025. By 2025, AI might eliminate 85 million jobs but create 97 million new ones. million users worldwide, with Americans accounting for one-third of all new AI users.

Growth 88

Growth Healthcare Drivers/motivators Manufacturing 88

RingDNA

APRIL 11, 2025

Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. Or if they are simply launching into a long sales pitch. After all, by even waiting minutes to follow up with a hot lead, it gives them time to move from your site to the competition.

Quota 62

Quota Sales Pipeline Contact 62

Sales Hacker

MARCH 30, 2025

Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

MAY 30, 2025

In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x Launches temporary Stream Teams to tackle GTM priorities. Campaigns launch with GTM baked in. Friction gives way to flow.

GTM 104

GTM Cross-sell Pipeline Launch 104

SaaStr

APRIL 16, 2025

SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. If you’ve got your ticket for SaaStr 2025, youll receive a separate email from SaaStrs New Who Do You Want to Meet Program with specific instructions.

Networking 85

Networking Pitch Meeting Presentation 85

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM.

Negotiate 94

Negotiate GTM Campaign Growth 94