Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. In other words, you can build a complete, production-ready video with music and speech starting from a text prompt. Email: Business email address Sign me up!

B2C 90

B2C Sports B2B Launch 90

SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. years later. Now well above $1.3B

Product 104

Product Transportation Growth Launch 104

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Source: 2025 State of Video report, Wistia.

Lead generation 120

Lead generation Launch Follow-up Product 120

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 122

Price CRM Launch Follow-up 122

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. The updates offer richer AI, deeper personalization and new messaging channels.

Cross-sell 77

Cross-sell Campaign Appointment Prospecting 77

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. MarTech’s 2025 State of Your Stack Survey results confirm this. Processing.

Launch 102

Launch Government Pipeline Campaign 102

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Pocus – launched their AI Strategy tool to the general public. Feeling that AI FOMO? You’re not alone. More for your eyeballs How to build your GTM strategy from scratch.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough.

Growth 75

Growth GTM Product Government 75

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Those who drag their feet before deciding on a new product.

Consult 134

Consult Technology Technology Represent 134

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.

Launch 111

Launch Represent Niche B2B 111

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. SMB products are growing.

Cross-sell 122

Cross-sell Growth CRM Up-sell 122

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 122

Launch Campaign Trust Technology 122

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Here’s how to build it.

Growth 138

Growth GTM B2B Strategize 138

Salesforce

MARCH 13, 2025

Thats a wrap on TDX 2025! As our marquee developer event, TDX is ground zero for some of the years most important Salesforce product announcements. As our marquee developer event, TDX is ground zero for some of the years most important Salesforce product announcements. Our forward-looking statement applies to this blog.

Government 85

Government Launch Pipeline Start-ups 85

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. www.theinformation.com/articles/ope… — Ed Zitron (@edzitron.com) 2025-04-23T17:52:08.639Z On X (Boo! link] — Ethan Mollick (@emollick) April 24, 2025 Also on X (More boo!

Launch 109

Launch Angle Entertainment Sports 109

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. We have one in stealth here that’s going to be very exciting to launch in the coming months. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. Feeling that AI FOMO? You’re not alone.

GTM 111

GTM Real Estate Represent Territory 111

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Launch 87

Launch A/B testing Campaign Angle 87

Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

GTM 102

GTM X-functional Engineering Government 102

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 83

Negotiate Price Legal Engineering 83

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. billion by 2025, more than double the 2021 total of $14.44 What they do.

Launch 117

Launch Campaign Service Conversion 117

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. Digital Wallet Collaborate More Effectively with Salesforce Sales Teams via Flex Credits Remember the Salesforce Digital Wallet we launched last summer? Now, get this: Flex Credits are here!

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) If your digital sales engineer joins the Zoom and gets product questions 95%+ right … that’s better than 95% of AEs and SDRs 5. Also training is easy.

Launch 82

Launch B2B UX Conversion 82

RingDNA

APRIL 11, 2025

Dials Per Day Key Question it Answers: How productive are reps at dialing prospects? Emails Per Day Key Question it Answers: How productive are reps at emailing prospects? Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025.

Quota 62

Quota Sales Pipeline Contact 62

SaaStr

MAY 27, 2025

Lemkin (@jasonlk) May 27, 2025 10 Unexpected Learnings from SVB’s 2025 State of the Markets Report Beyond the AI boom headlines, the 1H’25 data reveals surprising shifts that could reshape how we think about venture capital, startup operations, and the innovation economy.

Price 67

Price Government Launch Technology 67

Martech

APRIL 29, 2025

The shopping features will guide users to find the right product for their queries or questions. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in. Plus, ChatGPT will link directly to web pages where users can buy the products.

Retail 95

Retail Commission Launch Price 95

Sales Hacker

MARCH 30, 2025

Focus on the problem, not the product. When pitching, emphasize the specific problem your product solves rather than its features. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Lessons in product scaling and storytelling from Figmas CPO. This is a cold call, but its well-researched.

Cold Call 68

Cold Call GTM Objection handling Sales 68

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right. And just like product development, they take time to mature into something stable and reliable. The problem?

Negotiate 91

Negotiate GTM Campaign Growth 91

Sales Hacker

MAY 9, 2025

Now in 2025, AI promises have simply become baseline expectations. Describing your product as AI-powered is like saying its internet-connected in 2005. If you’re building or marketing an AI product, use this simple 3-step framework to test and refine your positioning: 1. AI is transforming the process of building products.

GTM 85

GTM Launch Represent Growth 85

Sales Hacker

MAY 16, 2025

Shipping product is easier than ever. Even Sam Altman said Cursor might be the most exciting app-layer product hes seen because it can basically write code for you. Their updated platform reflects that: GTM Studio: Design, enrich, and launch GTM plays without needing help from BI. AI has eaten chunks of the stack.

GTM 70

GTM Represent Legal Go To Market 70

Highspot

FEBRUARY 20, 2025

SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Slack and Highspot customers can quickly access a Highspot Copilot chatbot with a single click to ask sales, marketing, and product-related questions.

Product 52

Product GTM Sales Launch 52

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Martech

DECEMBER 20, 2024

I, of course, had no idea this break would coincide with ChatGPTs launch. Gap 1 is the time between a technology being launched and when you start learning. I was eager to take a look at the latest MarTech for 2025 report from Brinker and Frans Riemersma. NotebookLM AI Overview of the Martech for 2025 report.

Technology 106

Technology Technology Consult Launch 106

SaaStr

APRIL 16, 2025

SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. If you’ve got your ticket for SaaStr 2025, youll receive a separate email from SaaStrs New Who Do You Want to Meet Program with specific instructions.

Networking 83

Networking Pitch Meeting Presentation 83

Salesforce

APRIL 17, 2025

Since launching Marketing Cloud Growth and Advanced Editions last spring, weve been expanding access worldwide with data residency and channel support. Heres a look at how the product has evolved: Which regions can access Marketing Cloud Growth and Advanced? These customers can purchase WhatsApp as an add-on (similar to SMS ).

Growth 95

Growth Territory Launch Promote 95

Martech

MARCH 5, 2025

Netflix is preparing to open physical stores by 2025. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. As the company realized, customers still want to touch products before they buy. Processing.

Retail 89

Retail Drivers/motivators Launch Up-sell 89