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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. In 2025, look for AI to help automate the processes and workflows behind these experiences.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. It’s especially valuable for enterprise and B2B sales teams managing high-stakes deals.

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Meta ad revenue up 22% in second quarter

Martech

billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The average price per ad was also up 10%.

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The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget with Google Cloud’s COO

SaaStr

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This represents a fundamental shift in venture investing criteria. “At the earliest stages, you really don’t have moats.

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How The Top 25 B2B Public Companies Have Performed In 2025 So Far — And What They Tell Us About the Future

SaaStr

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. The Bottom Line 2025 represents a significant evolution in SaaS. The results may change how you think about building software.

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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

A common misconception is that the name is representative of the type of software we invest in. Constantly leveraging our GTM LP community network to diligence new businesses and verticals better. We do invest in GTM software, but not that frequently. Most of our investments fall into three buckets.

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