Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Campaign 126

Campaign Strategize Technology Technology 126

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 120

Niche B2B Service Retail 120

Martech

JANUARY 8, 2025

Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Create a killer FAQ page, add in-depth product demo videos and sprinkle case studies or testimonials throughout your website. Processing.

CRM 128

CRM Follow-up Sales Prospecting 128

Sales Pop!

NOVEMBER 8, 2024

According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity. Filipino agents are known for their empathy, patience, and ability to build rapport with customers, qualities that are essential in creating trust and fostering long-term relationships.

Sales 246

Sales Technology Technology Conversion 246

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. CX alignment to build trust and brand recognition Customer experience means engagement. Brand content will undergo a redefinition in 2025, said Joseph Perello, founder and CEO of creator marketing platform Props.

Customers 120

Customers Appointment Education Consult 120

Martech

APRIL 30, 2025

Trust is the most powerful and valuable asset a company has. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Transparent communication.

Trust 95

Trust Campaign Price Strategize 95

RingDNA

APRIL 29, 2025

This quarter’s release delivers new tools designed to make coaching faster, insights easier to find, and your daily work more productive. Use Cases and Benefits Coaching for Success and Support teams that help build trust and drive customer retention. We want to help you have sharper conversations, smoother workflows, and easier wins.

Product 62

Product Territory Outside Sales Up-sell 62

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. In a crowded market, it’s no longer enough to push out product features or ROI claims. Buyers want real connections, trust and value before they invest. This builds trust and shows you’re in the trenches with your customers. Are you ready? Processing.

B2B 118

B2B B2C Trust Lead generation 118

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Those who drag their feet before deciding on a new product.

Consult 134

Consult Technology Technology Represent 134

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Customer feedback management Customer feedback is essential for improving your products, services and customer experience. Watch the demo 4. What’s not to like?

Contact 102

Contact Service Start-ups Conversion 102

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 116

CRM Trust Service Closing 116

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Think of it as your New Year clarity reset a way to enter 2025 with focus and confidence. Ive been waking up at 5 a.m. Even so, I feel. The result?

Start-ups 128

Start-ups Follow-up Trust Engineering 128

SaaStr

MAY 1, 2025

A bit of a product savant. A passion for the product and space that almost doesn’t make sense. And someone you can trust with your few, precious leads. "That "That early sales team … they have to be product gurus. If you wouldnt buy your own product from them, dont hire them.

Trust 104

Trust Sales Up-sell Price 104

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Attendees can network with peers, gain insights from successful speakers, and improve productivity, prospecting, and sales pipeline strategies.

Sell 97

Sell Pipeline Lead generation Networking 97

Iannarino

APRIL 28, 2025

Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.

Trust 219

Trust Pitch B2B Product 219

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Product-Channel Fit (PCF): Finding the right growth strategy for your product.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

JANUARY 7, 2025

Authority and trust. In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Gains mentions in trusted publications to improve how LLMs perceive your brand. Semantic SEO.

B2B 117

B2B Engineering Education Trust 117

SaaStr

MAY 26, 2025

50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. Strategic Guidance : AEs will become trusted advisors rather than information sources, as prospects will already have baseline knowledge from AI interactions. Just fewer.”

Inside sales 95

Inside sales Sales Commission Territory 95

Salesforce

APRIL 30, 2025

He gives a behind-the-scenes look at Salesforce, showing how the companys core values trust, customer success, innovation, and equality have made it one of the most admired companies in the world. Trust is everything: Trust is the secret ingredient that creates a culture where your people feel empowered to do their best work.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1.

Territory 57

Territory Pitch Price Finance 57

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 131

Promote Represent Technology Technology 131

Adaptive Business Services

MAY 7, 2025

That would suggest things like newsletters, product announcements, and maybe lead nurturing. and telephony services or to a marketing professional who I know and trust or to an automated yet personalized and human-to-human LinkedIn prospecting system. But, the question becomes how many do you really need? Beyond that?

CRM 71

CRM Contact Pipeline Clients 71

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 122

Launch Campaign Technology Technology 122

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Feeling that AI FOMO? You’re not alone. Plus, an analysis of the top 75 trending sales AI tools.

GTM 111

GTM Real Estate Represent Territory 111

Salesforce

MARCH 13, 2025

Thats a wrap on TDX 2025! As our marquee developer event, TDX is ground zero for some of the years most important Salesforce product announcements. As our marquee developer event, TDX is ground zero for some of the years most important Salesforce product announcements. No need for teary goodbyes with your trusted Einstein Bots.

Government 85

Government Launch Pipeline Start-ups 85

Sales Hacker

JANUARY 24, 2025

acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. Insight from a $1.3B

GTM 97

GTM Cross-sell Finance Price 97

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. Thats your go-to for real-time usage data on those cool consumption-based products. Leverage these advancements to build smarter agents, unify data, streamline digital experiences, and deliver trusted solutions.

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

SaaStr

JUNE 11, 2025

✨ Lemkin (@jasonlk) June 5, 2025 5 Interesting Learnings for B2B and SaaS Founders from Circle’s IPO: 1. When your distribution partner captures more economic value than you do from your own product, you’ve essentially become their supplier, not their partner. At 5% rates in 2024, it generates $1.7B.

B2B 97

B2B Healthcare Government Finance 97

Martech

MARCH 19, 2025

Consumers don’t trust AI One of the most striking disagreements lies in the realm of trust. Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Consumers feel differently, to put it mildly.

Trust 94

Trust Service B2B Technology 94

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Reputation.

GTM 113

GTM Drivers/motivators Legal Finance 113

SaaStr

MAY 20, 2025

HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. Their blog, academy courses, and certification programs have made them a trusted authority with over 500,000 certifications awarded to professionals in 2024.

Customers 109

Customers Non-Profits Education Cross-sell 109

Martech

FEBRUARY 12, 2025

Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Fortunately, the 2025 State of Demand Gen Report offers some ideas for marketing teams trying to once and for all overcome these challenges. The report also found 60% of CMOs emphasized the role of trust-building through authentic storytelling.

Campaign 106

Campaign B2B Education Trust 106

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. The model converts the search query into numerical embeddings that capture its meaning and searches a vector database containing trusted information sources.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Companies with well-integrated enablement tech stacks are 42% more likely to increase sales productivity. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

NOVEMBER 1, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized. Check out Attention.

Product 100

Product Growth GTM Hospitality 100

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Schema.org includes hundreds of predefined types, such as Product , Event or Person and properties like name , price and description. Business email address Sign me up! Processing.

Objectives and Key Results 97

Objectives and Key Results CTR Engineering Click Through Rate 97

Sales Hacker

APRIL 25, 2025

acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. Every customer interaction is a chance to build trust, deliver value, and create loyalty that no automation can replicate. Scaling without technical depth leads to slow deals and lost trust.

Growth 70

Growth GTM Cross-sell Negotiate 70