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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences.

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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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CTV takeover: 2025 predictions

Martech

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. 🚚 Tailored Customer Delivery: Deliver exceptional experiences through specialized services that align with customer expectations. Save your spot today!

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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

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Social media and influencers: 2025 predictions

Martech

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. June 10th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. Don't get left behind!

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

🚀 AI in Action: Dive into case studies demonstrating AI’s impact in customer service, retail, and beyond. 📆 March 5, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights. Be part of the conversation!