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Why marketing benefits when it provides forecasted guidance

Martech

I gained more understanding about other functions and how the business worked. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO.

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It’s time for B2B marketing to understand its GTM role

Martech

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. So, what does this mean in 2025?

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

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The GTM AI Operating System

Sales Hacker

Cross-functional tiger teams Some companies are taking a two-pizza team approach to GTM transformation creating small, cross-functional pods focused on automation and system enablement. Internal operators as system designers At data-fluent and product-led companies, RevOps teams are often stepping up as the system designers.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. This agreement is usually temporary, lasting until the projects completion.

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Perplexity’s CBO: Speed is The New Moat in AI Sales

SaaStr

Lemkin (@jasonlk) May 24, 2025 Perplexity’s CBO Dmitry Shevelenko joined Sam Blond ex-CEO of Brex at 2025 SaaStr + AI Summit for a deep dive on AI and Sales. “What are the biggest challenges Company X is facing right now? No excuses. – No excuses to be doing pic.twitter.com/NWjVbLL71C — Jason SaaStr.Ai

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. Navigating payroll, benefits, and compliance shouldn’t slow you down.

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