Remove 2026 Remove Meeting Remove Technology
article thumbnail

Generative engine optimization: What you need to know

Martech

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. User experience: Both prioritize creating content that is engaging, easy to find and navigate. How is GEO different from SEO?

article thumbnail

Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies.

article thumbnail

Customer experience tools and strategies: 2025 Predictions

Martech

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. These experiences will be powered by AI.

Customers 128
article thumbnail

The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.

article thumbnail

Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

These issues largely fall into the gray area where data and human interaction meet. These issues largely fall into the gray area where data and human interaction meet – the process of gleaning insights and turning them into sales. . Yes, talented, knowledgeable B2B sales professionals are critical to closing sales. .

B2B 121