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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. The post ChatGPT with ads: Free-user monetization coming in 2026? Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. billion by the end of next year. The report.

Represent 105
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

GTM 124
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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. The Implications for SaaS Leaders This data should fundamentally change how SaaS companies approach 2025 and 2026: Sales Cycles Are Getting Longer : If aggregate ARR additions are down 30%, individual deals are taking longer to close.

Territory 100
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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

Digital health company Hinge Health’s May 2025 debut particularly stands out—the company priced at $32 per share (top of its range) and opened at $39.25, closing up 17% on its first day. valuation, targeting 2025-2026 IPO) Figma (design software, $12.5B valuation, targeting 2025-2026 IPO) Figma (design software, $12.5B

B2B 73
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OpenAI adds shopping features to ChatGPT Search

Martech

Here is a screenshot of the interface, which shows a product grid with pricing, descriptions, photos, retailers like Walmart, and buy-now buttons. Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? The data comes from structured metadata from third-party websites and data feeds. Processing. What it looks like.

Retail 93
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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Price pressure is coming. Slower growth typically leads to increased competition on price, especially as venture funding becomes more selective and companies need to demonstrate sustainable unit economics.

Growth 110
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.