SaaStr

FEBRUARY 26, 2025

But how about 2026+? Salesforce May Be Hiring 1,000+ Reps To Sell AI, But Overall Sales & Marketing Spend is down From 32% of revenue a year ago to 30% today. Nvidia, Google Cloud, Azure, etc. We’ll see. Salesforce Growth: FY26 $40.9B (guidance) FY25 $37.9B Salesforce Operating Cash Flow: FY26 $14.5B (guidance) FY25 $13.1B

Growth

Martech

JULY 15, 2025

Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026. Buyers also want support from the sell-side to facilitate GenAI creative testing, with 46% expressing a desire for this assistance.

Up-sell

SaaStr

MAY 16, 2025

” The winning strategy: If you’re selling to CMOs (or any C-suite), position yourself as the solution that ensures they won’t lose their job. If you’re selling to enterprise, recognize that buying centers are fundamentally changing and the “wrong people” may still control budgets for now.

Strategic partnership

SaaStr

MAY 29, 2025

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. The humans who remain will need to excel at the uniquely human aspects of selling: relationship building, complex problem solving, and strategic influence.

GTM

SaaStr

DECEMBER 9, 2024

Many SaaS leaders are now benefitting from selling AI. Not everyone has benefitted from selling AI to their base. There have only been 3 SaaS IPOs since 2021, but ServiceTitan is the next one, and the pipeline looks strong for the back half of 2025 and into 2026, from Canva to Databricks to Stripe to Wiz to Snyk and on and on.

Growth

SaaStr

JUNE 19, 2025

The days of relationship-only selling are over in AI-adjacent markets. In the age of AI, traditional relationship-based selling isn’t enough. Relationship selling without technical credibility has zero value in today’s enterprise deals.

Strategic partnership

SaaStr

JULY 10, 2025

Bottom Line Up Front Jason’s Directness : “It will be the biggest issue of 2026, I think, in B2B AI is just the inability to recruit talent… If you think your answer is to go hire a VP of AI that wears a tie and is studying things like just shut the startup down.”

Strategize

SaaStr

APRIL 28, 2025

A company selling $2-5K software packages won’t need humans for standard implementationsthe AI will qualify, demo, answer questions, negotiate within parameters, and close deals automatically. It can handle pricing questions, objections, and proposals without emotional baggage or commission pressure.

Negotiate

SaaStr

JULY 28, 2025

multiple Full payment if milestones hit : $955M on 2026 revenue of ~$115M = 8.3x multiple When Nice says Cognigy is “expected to deliver rapid 80% estimated ARR growth in 2026,” they’re likely projecting that 2026 revenue will be 80% higher than 2025 levels.

Territory

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. The reality check : “There’s two very different games called venture capital. That’s a DPI game.

B2B

SaaStr

JULY 3, 2025

Oracle’s cloud infrastructure revenue should increase more than 70% in the 2026 fiscal year, up from growth of 52% in the quarter, according to CEO Safra Catz. This isn’t selling AI as a separate product—it’s AI-enhanced versions of software customers already can’t live without.

Non-Profits

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. This is especially true where competitors are selling similar offerings with low differentiation.

Customers

SaaStr

APRIL 14, 2025

Head of AI Dialpad: How to Build AI at Scale GTM/ B2B Speakers: CEO HubSpot Yamini Rangan: Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise CEO Dropbox Drew Houston: DropBoxs Third Act: AI & Content Intelligence CEO Calendly, Tope Awotona Open AMA and AI in 2026 CEO Clio, Jack Newton: Reaccelerating Vertical SaaS to (..)

GTM

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. The advertising is used to sell goods and services. Speaking of tariffs, let’s clarify how they work.

Retail

SaaStr

OCTOBER 25, 2023

NRR Stable / Up a Smidge at 108%, But Boosted By Price Increases Like Monday and many other leaders that sell to SMBs, they’ve seen some decline in NRR. Predicting $1 Billion in ARR in 2026 The power of > 100% NRR. Freshworks clearly sees $1B in ARR bu 2026. It remains relatively strong at 108%, however.

Cross-sell

Martech

JUNE 3, 2024

Buy, sell, or share PI of 100,000+ consumers or households. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Contract

Martech

DECEMBER 7, 2022

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). What is ecommerce?

E-commerce

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. In B2C marketing, companies sell directly to the end customers. trillion by 2026. Estimated reading time: 9 minutes.

B2B

Salesforce

NOVEMBER 30, 2023

Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base. Global social commerce sales are estimated to reach $2.9

Retail

Martech

FEBRUARY 18, 2022

However, they need to get better at it to survive, and they need tools to enable them to succeed because virtual selling isn’t expected to be a temporary phenomenon. Get the daily newsletter digital marketers rely on. Processing.Please wait. Capabilities of sales enablement platforms. Virtual salesrooms.

Objectives and Key Results

Martech

AUGUST 23, 2023

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. I mean, we have virtually any retailer that sells third-party brands participating. The margin on ad sales is usually 70% to 90%, according to BCG.

Retail

Hubspot

JANUARY 26, 2023

Digital marketing is expected to reach $786 billion by 2026. Determine what you’re selling, who you’re selling to, and why it’s something people would want. Whether you’re selling your products on a personal website or a platform such as Amazon or Shopify, you’ll need a place where customers can browse and purchase.

Finance

Salesforce

MAY 31, 2023

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. By 2025, there will be 100 zettabytes of data in the cloud with the amount forecasted to double by 2026. But making customers happy is often easier said than done.

Government

Hubspot

APRIL 27, 2023

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). They make initial contact with people whom they think are qualified and ready to use the product they're trying to sell. As you study the product, study the target market you'll be selling to.

Account management

Lead Fuze

JUNE 26, 2023

This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026. Parketing – An Unconventional Approach to Advertising Think outside the box with “parketing” – strategically placing branded vehicles around town without any direct selling involved.

Healthcare

Hubspot

JULY 19, 2022

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. DepositFix works best to sell digital products, memberships, subscriptions as well as accepting donations.

B2B

Hubspot

OCTOBER 31, 2023

Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. Most of us will put our phones down as soon as we hear someone trying to sell us something we don’t want. AI’s footprint in the business world has been steadily increasing year over year.

Cold Call

Salesforce

JANUARY 8, 2024

Harmonized data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. trillion by 2026. With harmonized data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue.

Angle

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. trillion by 2026 Here’s how to get your products in front of billions of shoppers. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C

PandaDoc

MAY 8, 2024

Selling to small and medium businesses is different from B2C deals, where people are ready to make a purchase without extra persuading. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. What is the difference between SMB vs B2C?

Objectives and Key Results

Highspot

MAY 30, 2024

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results

Outreach

NOVEMBER 29, 2021

billion by 2026. They centralize data, automate workflows, and provide complete transparency so your teams can spend less time on burdensome, administrative tasks and more time selling. SPM technology offers the tools needed to increase sales productivity through data-driven decisions. Components of sales performance management.

Objectives and Key Results

Martech

OCTOBER 19, 2022

Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. In the U.S., Ease of use.

Retail

SaaStr

DECEMBER 9, 2020

But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. Eng: "Just go sell what we have!!" — Jason BeKind Lemkin (@jasonlk) February 29, 2020.

Niche

Sales Hacker

MAY 16, 2019

One of my favorite job candidates ever was looking for an SDR role and willing to take a major pay cut because his current employer wasn’t helping him reach his goal of becoming a CRO by 2026. RELATED: The Secret To Sales Success – Sell What You Love. STAND OUT like you need to in the actual role when selling.

Real Estate

Martech

JUNE 29, 2022

the New York Times) to sell fake ad inventory. For example, you can use a lead verification tool like LetsVerify to ensure that the leads you’re paying for are real people who have been contacted and are interested in what you’re selling. According to eMarketer, spend is expected to exceed $867 billion by 2026.

E-commerce

Salesforce

MAY 16, 2023

By 2026, Gen Z will comprise the largest share of the U.S. While that’s not exactly a new marketing practice, companies today have much more data available to change how they present, package, and sell products. consumer population. Another trend in customer intimacy is the use of psychology to understand what makes consumers tick.

Customers