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Acquisitions signal agencies are betting on influencer marketing

Martech

billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. MarkNtel Advisors values the global influencer marketing platform market at $14.1 Email: Business email address Sign me up! Processing. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

Launch 117
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What marketing can teach the enterprise about AI

Martech

The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet. Promise new roles: As companies create new products and explore new ways to market, they can generate entirely new roles.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Add your friends to “Friends”: Almost 80% expect to “create their own interactive stories, ranging from rom coms to sci-fi adventures, enabling them to tailor it to their mood.” And 68% believe they’ll be able to include “AI characters based on their friends.”

Campaign 117
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Looking Ahead: The Deflection Timeline Based on support’s evolution, here’s the likely sales trajectory: 2024-2025 : AI handles inbound qualification and simple expansions (5-15% deflection) 2026-2027 : AI processes routine renewals and standard upsells (20-35% deflection) 2028-2030 : AI manages full transaction cycles for commodity sales (..)

Territory 107
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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Research shows that consumers seek more authenticity, reinforcing the need for human connection and creative oversight. trillion by 2032. Total global AI spend is projected to reach $3.68 trillion by 2034.

GTM 103
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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. Thats double the speed of previous generations.

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Yes, Open AI Has Raised an Insane Amount of Money. But It Tracks Insane Growth Almost 1:1

SaaStr

It’s based on market creation potential: AI market projected to hit $1T+ by 2030 OpenAI commands 17% market share in generative AI Winner-take-all dynamics in infrastructure B2B Application : If you’re creating a new category, price your rounds based on market potential, not current metrics.

Growth 70