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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 Agentforce companies stay ahead with intelligent workflows that adapt in real time Agentforce companies dont just deploy new technology.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Represent 132
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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

collectively, only about 160 companies meet basic IPO readiness criteria (>$100M revenue, >15% growth, >-25% EBITDA margin). Why It Matters : Wars in Ukraine and Israel demonstrated the impact of technologies like drones on modern warfare. And that’s not really good enough.

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

One of the great things about AI agents is that you can easily converse with the technology as if it were a person. These help ensure there’s always a bold line between human and technology. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

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Privacy plus personalization: The new frontier of digital advertising

Martech

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain.