Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Hyper-personalization using first-party data Focusing on hyper-personalization to engage our target audience is necessary, but it has become even more difficult as Google cracks down on personalization policies in Google Ads.

B2B 97

B2B Lead generation Education Campaign 97

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

APRIL 15, 2024

Implement deep linking in your app: Integrate deep linking functionality into your mobile app. This involves configuring your app to handle deep links and specifying the desired destination within the app when a user interacts with the push notification. See more about how marketers are using MarTechBot here.

Territory 97

Territory Referrals User Experience Conversion 97

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. Data can help uncover topics that matter most to your target audience and inform personalization efforts.

Campaign 139

Campaign Technology Technology Growth 139

Martech

NOVEMBER 20, 2023

Here are some important points to keep in mind: 1. DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. This research will help you narrow down your list of potential vendors. Here’s something somebody asked me!

Strategize 118

Strategize Technology Technology Lead generation 118

Martech

APRIL 29, 2024

This includes email addresses, loyalty program membership, and other personally identifiable information (PII) that customers have agreed to share. This approach enables personalized and tailored marketing efforts, improving customer engagement and loyalty. See more about how marketers are using MarTechBot here.

Retail 103

Retail Territory Customer Relationship Management CRM 103

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data-driven insights to personalize offers and recommendations based on customer preferences and behavior. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Customers 103

Customers Cross-sell Campaign Lead generation 103

Hubspot

MARCH 11, 2024

Getting comfortable and confident recording async videos is one of the most impactful soft skills I recommend a new seller develop — and recording practice videos (then replaying them back and looking at the transcripts to see if you’re relying on filler words or meandering too much) is a great way to improve your pitch.

Quota 80

Quota Meeting Pitch Sales 80

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. Each VC has a different “flavor.”

Quota 104

Quota Finance Drivers/motivators GTM 104

Salesforce

DECEMBER 19, 2023

Business leaders were eager to embrace this exciting new technology, and hungry for ‌practical guidance on how to get the most out of it. 4 Ways Your Contact Center Can Get Started With Generative AI Contact centers handle service inquiries coming in over the phone, email, chat, and social media. There were a lot.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

JANUARY 29, 2024

Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. Please take this short survey so we can have your input on the state of martech salaries and careers. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Objectives and Key Results 107

Objectives and Key Results Lead generation Growth Campaign 107

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Here are a few examples: For a local business, you could compile a guide of events in the area. This approach saves you time and leverages the existing SEO value of your content.

E-commerce 130

E-commerce Click Through Rate Strategic planning Pitch 130

Martech

APRIL 4, 2024

People with the kind of personality traits that set them up for success. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Part of this focus is an insistence on letting strategy lead the way in making decisions. What’s missing?

Strategize 94

Strategize Growth Campaign Legal 94

Search Engine Land

MARCH 7, 2024

But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through the spring and beyond. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. This applies to for-profit advertisers as well.)

Non-Profits 108

Non-Profits A/B testing Campaign Clients 108

Martech

MARCH 14, 2024

Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? This might not seem like a big issue.

Trust 122

Trust Customers Healthcare Service 122

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. See more about how marketers are using MarTechBot here.

A/B testing 116

A/B testing Click Through Rate Objectives and Key Results Campaign 116

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. This includes your audience’s preferences, demographics, behaviors and interests.

Construction 116

Construction Networking CRM Consult 116

Martech

NOVEMBER 14, 2023

There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. But are marketers going about this the right way? Schwanke suggests identifying common pain points or challenges that customers face and grouping the customers in that way.

Contact 123

Contact Engineering Service Strategize 123

Martech

DECEMBER 5, 2023

You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit. It’s not apparent that this is what your company does.

Pitch 115

Pitch Contact Follow-up Clients 115

Salesforce

OCTOBER 18, 2023

It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Heinz Marketing

APRIL 19, 2024

The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference. By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve customer retention.

B2B 60

B2B Customers Education Entertainment 60

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Who is conversational marketing for?

GTM 129

GTM B2B Conversion Objectives and Key Results 129

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads.

Follow-up 132

Follow-up Contact Trust CRM 132

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. Whether you’re a solopreneur, the first marketing hire at an early-stage startup, or the sole marketing employee at an emerging business, these tips are for you. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Objectives and Key Results 137

Objectives and Key Results Campaign Launch Follow-up 137

Salesforce

FEBRUARY 2, 2024

You’ve done your research. You feel like you’ve got a firm grasp on your prospect and their pain points. But it doesn’t have to be that way. They ensure your emails are balanced, easy to read, and memorable. This helps you make your message more inviting and personalized. Let’s break them down: Greeting.

Pipeline 105

Pipeline Sales CRM Quota 105

Search Engine Land

SEPTEMBER 6, 2023

Clear and prominent contact information: Display your contact information prominently on the page, including phone number, email address, and physical address if applicable. This ensures visitors can reach out in their preferred way. This can enhance the visibility and relevance of your page in search results.

Contact 130

Contact User Experience Engineering Trust 130

Martech

MAY 19, 2023

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. By asking ChatGPT for 10 ideas for blog posts, you might get 3-4 solid ideas (meaning 6-7 will get discarded), but that is still quicker and easier than brainstorming when you are on a deadline. The marketing industry is no exception.

Technology 145

Technology Technology Engineering Presentation 145

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Even with everything happening around you, I will ask you to pause your daily business for a minute and look back over this year. It’s also a fraught time because nobody knows what will happen with holiday spending.

Retail 134

Retail Niche Objectives and Key Results Technology 134

Search Engine Land

DECEMBER 21, 2023

Strengthening the technical foundation of your platform to improve discovery and experience is critical. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Keep publishing fast-loading pages filled with relevant, helpful, valuable and unique content.

Real Estate 128

Real Estate UX Customer Relationship Management Relationship Management 128

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Concerned that these rules will kill your cold emails and your outbound teams might go crazy? Without DNS settings your emails will never reach your prospects’ inboxes.

Electricity 114

Electricity Non-Profits Construction Real Estate 114

Adaptive Business Services

FEBRUARY 14, 2024

Lead qualification workflow When someone inquires about your product or service, one of the first things that you will need to determine is if there will be a match between their needs and your offering. Budget – Do they have the necessary funds to invest in your services? The same can be said for the sales process.

Process 77

Process Pipeline CRM Represent 77

SaaStr

MAY 16, 2024

Wade Foster, founder and CEO of Zapier, runs a category-creating brand that makes all your tech work together seamlessly – no coding required. First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. Remote vs. In-Person: Which is Better?

B2B 79

B2B Angle X-functional Trust 79

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. At first glance, you will bet that the in-house team suffers from a split personality.

X-functional 117

X-functional Territory Launch Follow-up 117

Salesforce

AUGUST 24, 2023

Thinking of adding generative AI to your business? It will mean big changes in your organization, your workforce, business processes, skill requirements, and the tools you use. If you’re not already thinking about how generative AI will impact your business, it’s time to get on board.

Represent 98

Represent Campaign Follow-up Service 98

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead.

Closing 52

Closing Legal Real Estate Trust 52

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. Southwest 4. This article covers best practices for crafting 404 pages, with real examples from over 50 brands.

User Experience 123

User Experience Sports Contact Follow-up 123

Salesforce

APRIL 25, 2024

This can lead to business growth — even when you’re not at your best. It’s also consistent, convenient, personalized, and empathetic. The same applies to your business when providing customer service. Good customer service means meeting customer needs and expectations consistently.

Service 52

Service Customers E-commerce CRM 52