ClickFunnels

SEPTEMBER 29, 2022

Want to grow your company fast? Digital marketing can help you with that. But you need to be strategic about it. That’s why today we are going to discuss how to develop a digital marketing strategy for your brand. Step #1: Clearly Define Your Dream Customers. Who is actually buying your products or services?

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Hubspot

DECEMBER 7, 2023

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. If you want a lucrative Q4, read on for the best-kept secrets in the sales world. Be very clear about what you want to achieve in Q4. Set a goal.

Quota 84

Quota Strategize B2C Transportation 84

Search Engine Land

AUGUST 8, 2023

When you think of Facebook and Instagram Ads , you tend to think of ecommerce. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason you can’t use the world’s largest social network to generate a pipeline for your business.

Lead generation 97

Lead generation Campaign Contract Conversion 97

Salesforce

FEBRUARY 7, 2024

Sensitive customer data stays private, and customers stay satisfied. Protect your data to protect your dollars Learn trends in global security so you can stay agile as a leader. In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences.

Healthcare 59

Healthcare Commission Trust Territory 59

Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

Retail 130

Retail X-functional Launch Non-Profits 130

The 5% Institute

JUNE 5, 2023

In today’s highly competitive business landscape, gaining a competitive edge is crucial for long-term success and sustainability. As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount.

Strategize 52

Strategize Technology Technology Price 52

Lead Fuze

AUGUST 22, 2021

Hiring a Salesperson: Lessons For Your First Hires. When your business grows to the point of hiring a salesperson, it’s exciting and stressful at the same time. We recently hired three new reps and ended up firing one on the first day! That said, you are also hiring a full-time employee. Click To Tweet.

Commission 98

Commission CRM Cross-sell Start-ups 98

Search Engine Land

JANUARY 20, 2023

So now when you hear about the latest Google core updates, hopefully you better understand what Google’s core algorithm means. Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21 2022: It was a temporary technical issue that affected serving on YouTube inventory.

Engineering 95

Engineering Legal Retail Represent 95

Search Engine Land

JUNE 26, 2023

Knowing where to allocate your time and effort best is an increasingly complex task. Or are most jobs suggested busy work that will do nothing to help improve your results? SWOT analysis is one such classic marketing tool that can guide your SEO efforts and maximize return on your investment. Attack and defend.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Salesmate

AUGUST 18, 2021

You can‘t keep making calls without putting thought into how the call impacts your leads and potential prospects. . It’s not a fire once-and-done approach whether cold calling, emailing, or any form of outreach. . Often there are many competitors for a product, so what makes your brand different? Michael Kawula.

Cold Call 135

Cold Call Pitch Technique Appointment 135

Search Engine Land

NOVEMBER 17, 2022

Then, on the other end of the spectrum, you have rampant disinformation. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t).

Networking 127

Networking Promote B2C Engineering 127

ConversionXL

JANUARY 21, 2019

You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you: Ignore it and hope nobody sees it? Spoiler alert: Your answer should be the latter. In business, it’s more than learned behavior; it’s an essential part of a growth strategy.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

Sales Hacker

AUGUST 20, 2020

Sales contests are a great way to get your reps hustling and keep their heads in the game. But if you’re only leveraging them for short-term results, you’re majorly underestimating the heavy lifting they can do for your team, your sales org, and ultimately, your bottom line. Why Sales Contests? Get specific.

Objectives and Key Results 105

Objectives and Key Results Teamwork Sales CRM 105

ConversionXL

SEPTEMBER 15, 2020

Have you ever heard of the “ significant objects ” project? The hypothesis was that emotionally charged stories would dramatically increase the perceived value of each object and therefore net a large profit on each item sold. A 6258.58% increase! The horse bust resold for $62.95—A Absolutely incredible!

Profit margin 98

Profit margin Construction Price Manufacturing 98

SaaStr

AUGUST 10, 2023

He’ll walk you through the three stages of growth: 0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey. You don’t want to do that.

Growth 74

Growth Engineering Meeting Appointment 74

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promote 101

Promote Follow-up Start-ups Networking 101

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Dig deeper : An early check-in before the holiday madness begins None of the emails below will get you to your email goal alone.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. That means that 98% of your free users will stay that way forever—never diving into their wallet to provide you with the MRR that will lower your CAC. You can create a sense of urgency with a well-timed offer (e.g., “Get

Conversion 103

Conversion Gaming Teamwork Start-ups 103

Sales Hacker

APRIL 5, 2019

Recently ghosting has made the leap to the business world, where it’s causing plenty of heart-ache and confusion too. Before I tell you what happened in that particular deal, we need to answer a few important questions. What causes an otherwise normal human being to suddenly fall off your radar? I’m glad you asked….

Prospecting 103

Prospecting Contact B2B Service 103

ConversionXL

OCTOBER 14, 2020

We identified top marketers based on some good-but-imperfect criteria (e.g., But among the 50 respondents, we saw some striking patterns on how the best “sharpen the saw”—and how you can, too. Which marketers do you learn the most from? Making things even more challenging, there’s so much noise. So what did we learn?

Follow-up 121

Follow-up Engineering Niche Growth 121

Gong.io

DECEMBER 5, 2022

As a sales manager, you’re like a general marshaling your troops (or sales reps) into battle. It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. It outlines a clear path to reaching your sales goals. Image Source ).

Strategize 62

Strategize Sales Quota Pipeline 62

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. How do you get people to come to your event? Ready to maximize the ROI for your next event? Just kidding.

Sell 100

Sell Promote Price Networking 100

Lead Fuze

JUNE 29, 2021

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you charge into battle without a proper sales strategy, you’re running blind. This means anything that jumps out to try and get you is more than likely going to succeed. What is a sales strategy.

Conversion 119

Conversion Sales Objectives and Key Results Pipeline 119

ConversionXL

OCTOBER 23, 2019

Some are worse than others. These articles make it seem like conversion optimization is a checklist, one you can run down, try everything, and get massive uplifts. They offer meaningless shortcuts to marketers by providing them with tips such as ‘reduce the amount of fields you have in a form.’ Why do they persist?

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

The Sales Hunter

JULY 23, 2013

We’ve all had at one time or another a customer we can’t stand. To be even more blunt, some customers just aren’t worth keeping! Are you with me? I have a feeling you’re saying, “Mark, you’re spot-on.” The customer’s reputation is a risk to your reputation.

Customers 101

Customers Price Service Strategize 101

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands.

Campaign 122

Campaign Networking Non-Profits Launch 122

Lead Fuze

JULY 13, 2021

In time though, you’ll get used to it and realize that it’s part of the business. No matter how thick your skin is, if you’re not prepared for the inevitability of sales rejection, then it will be hard to overcome. You’ve been rejected a number of ways in life before you even got into sales, right?

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Sales Hacker

APRIL 18, 2023

If you want to get a leg up and 10x your job hunt results, then stay with me for the whys and hows of sending video as a job hunter. Table of contents Joel’s background: 80% interview rate, 0 sales experience Burn your resume! I had no official sales or business experience. You absolutely blew me away and made my morning.”

Pitch 80

Pitch Follow-up Sales Start-ups 80

SaaStr

JULY 12, 2022

As part of that, we wanted to look back at some of our most iconic content and sessions. One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). I ran their web business service unit which hit $180 million in ARR last quarter.

Sales 102

Sales Closing Up-sell Engineering 102

SaaStr

AUGUST 12, 2022

Episode 581 of the podcast is an excerpt from the recording, and you can find the full transcript below. I think it’s a challenge to folks that think we are in some sort of terrible downturn for SaaS and cloud. We certainly are in a downturn in some segments. Nathan, do you have a question?

Price 78

Price Pipeline Meeting Growth 78

ConversionXL

AUGUST 28, 2017

Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner. “I I don’t have the luxury of focusing on UX right now,” you may say to yourself.

UX 107

UX User Experience Objectives and Key Results Represent 107

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. How do you get started in sales? By the end, you'll know what skills can help you break into sales, what jobs are available, and whether or not sales is a good career for you. What does that mean?"

Commission 76

Commission Territory Finance Inside sales 76

ConversionXL

FEBRUARY 21, 2014

Have you ever heard of the “ significant objects ” project? The hypothesis was that emotionally charged stories would increase the perceived value of each object and therefore net a large profit on each item sold. The horse bust resold for $62.95 – A 6258.58% increase! Absolutely incredible!! Muriel Rukeyser. image source.

Profit margin 134

Profit margin Construction Price Manufacturing 134

Salesmate

JUNE 11, 2021

You have probably heard of Email Automation if you work in sales or marketing. As a marketer or a business owner, you would like to stay connected to your customers. Email automation is a powerful tool that helps you send the right message to the right people using automated workflows.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Eliminate Your Competition

JULY 15, 2022

Understanding and applying these principles gives you the best chance for success in your sales career. Identify your personal brand and develop a strong message. But what exactly is a personal brand, and how can you develop one? Simply put, your personal brand is how you present yourself to the world.

Retail 59

Retail Trust Networking Up-sell 59

ConversionXL

JANUARY 16, 2014

If competitor’s prices have been dropping & your cart abandonment rates have been getting higher, don’t panic. It’s not time reconsider your pricing strategies , or ask questions like, “Should I lower my prices to stay competitive? Customer Education. Do your research and see how this applies to you.

Price 117

Price Retail E-commerce Drivers/motivators 117

Hubspot

SEPTEMBER 26, 2019

So, you’ve started a business: check. Stressed because you don’t know what the next step is for your business: check. Every business has room for improvement, whether your company has thousands of workers or just you. Here are the tips you need to take your business to the next stage of growth.

E-commerce 75

E-commerce Gambling CRM Promote 75