ConversionXL

JULY 11, 2012

You have to test it. The simplest way to test email frequency is this: Set up 2 email lists (A and B). A/B test your email subscription forms, so that 50% of the subscribers are added to list A and the other half to list B. once a month to A and 4x / month to B). Forms itself can be identical.

Relationship building 103

Relationship building Entertainment A/B testing Follow-up 103

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Promotion channels. Users should easily understand which assets are promoted on which channels and the distribution schedule. Consistency is equally critical for startups.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

FEBRUARY 23, 2017

Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality. Build media lists.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

SEPTEMBER 26, 2019

Email 3: Promotional discount (sent a few days after email two). If you wanted to include a promotional offer, your subject line could be something like "20% off all purchases.". The text, "Your basket for this promotion was saved, but the offer is only for a limited time" creates a sense of importance about this purchase.

Customers 101

Customers A/B testing Promote Entertainment 101

Hubspot

DECEMBER 16, 2020

Have you ever considered buying a product, researched it, and then saw the same product -- or a very similar one -- in a promotion that showed up on a social media feed, in your email inbox, streaming platform, or another website's banner? This data is then used in the ecommerce ad or promotion a prospect sees. You're not alone.

A/B testing 101

A/B testing Contact Promote Campaign 101

ClickFunnels

NOVEMBER 24, 2022

Digital marketing is a broad term that encompasses all forms of online promotion for your business. Finally, don’t forget about A/B testing. You’ll also want to test your ad targeting. It organically promotes Ryan Dossey and his businesses. . Build An Email List.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Hubspot

JUNE 20, 2018

If it's entertaining enough, they'll always look forward to your emails. Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Use Pinterest to promote gated visual content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

OCTOBER 24, 2019

The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. Experiment 4: A/B test different types of images. Pinterest is a visual platform after all.

A/B testing 62

A/B testing Conversion Contact Launch 62

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Customers are seeking deals and entertainment (which means marketing needs to be more fun ). Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI.

B2B 101

B2B B2C E-commerce Entertainment 101

Salesforce

APRIL 16, 2024

When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Your aim is for people to follow you and engage with your content and promotions. With those steps in place, you’re ready to promote your content.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

JANUARY 27, 2012

Aside from witty copy, the sender has an extra special offer: The result of a creative message like this is not only traffic and leads to your site, but it's also an entertained email recipient. You'll just want to make sure you're still generating enough traffic to make your tests statistically significant.

A/B testing 76

A/B testing Entertainment Promote B2B 76

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Otherwise, the best you’ll achieve is entertaining window shoppers. To drive interest, promote your webinar at least two weeks ahead of launch. Compelling body copy.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

JUNE 24, 2014

6) Unwarranted Self Promotion. The content of your email newsletter should be 90% educational and 10% promotional. Chances are, it’s helpful, educational, entertaining, or relevant to your life in some way. Chances are, it’s helpful, educational, entertaining, or relevant to your life in some way.

Sports 78

Sports Non-Profits A/B testing Promote 78

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. Hangups in the user experience. to “what made you cancel?”

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. Hangups in the user experience. to “what made you cancel?”

Customers 112

Customers User Experience Profit margin A/B testing 112

Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

Hubspot

APRIL 2, 2019

It helps your promotion pack that extra punch with added recognition and impact. Better yet, master a fun, entertaining voice, and your customers will look forward to your social media and email updates. It’s a two-man media company based here in Chicago that’s dubbed themselves “the most entertaining country music site ever”.

Trust 101

Trust Entertainment A/B testing Service 101

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. Hangups in the user experience. to “what made you cancel?”

Customers 105

Customers User Experience Profit margin A/B testing 105

Hubspot

JULY 14, 2017

Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity. In short, we wanted to be more social, and less promotional. 2) Different Video Design Devices. Next Steps.

Promote 0

Promote Start-ups Entertainment A/B testing 0

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. Hangups in the user experience. to “what made you cancel?”

Customers 98

Customers User Experience Profit margin A/B testing 98

The 5% Institute

JUNE 15, 2023

These can include discounts, free trials, exclusive content, or limited-time promotions. A/B test different CTAs to optimize conversion rates continually. Produce high-quality content that educates, informs, and entertains your target audience. This can include blog posts, videos, infographics, or podcasts.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

The 5% Institute

JUNE 19, 2023

Develop content that educates, entertains, and inspires your target audience. Offering Irresistible Deals and Promotions Everyone loves a good deal or promotion, and leveraging this human psychology can significantly impact your sales. Conduct A/B testing to optimize landing pages, call-to-action buttons, and checkout processes.

Objectives and Key Results 52

Objectives and Key Results Referrals A/B testing Sales 52

ConversionXL

MARCH 10, 2013

The goal of a “regular” text is to inform or entertain. Promote exclusivity. Start with A/B testing value propositions, and go from there. Many dismiss copywriting as something that ad agency people do. “I don’t need to learn copywriting, I write based on how it sounds to me.” Conclusion.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview.

E-commerce 121

E-commerce B2C Manufacturing Hospitality 121

ConversionXL

FEBRUARY 12, 2016

There are many ways to calculate optimal pricing , and of course A/B testing is one of them. Here’s Roger Dooley on how to do bundling correctly : Roger Dooley: “If you are thinking about bundling multiple products, do it right: Avoid mixing a cheap item and an expensive item and simply promoting the package.

Price 85

Price Profit margin Non-Profits A/B testing 85

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Digital Marketing.

Promote 101

Promote Non-Profits A/B testing Education 101

Hubspot

MARCH 28, 2019

The webinar needs to be entertaining as well as useful, which I can’t say about most webinars I’ve attended. Something like A/B testing is the perfect topic to offer a checklist. They’re engaging and entertaining, but in reality, you can collect the same visitor information with far less friction than traditional forms.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

JUNE 30, 2016

There’s been a lot of research about interactivity in different realms – education, entertainment, etc. You can implement cool stuff as well as A/B test different elements with a tool like Sales Patron. Evan Miller’s A/B test sample size calculator. A History of Interactivity in Marketing.

Conversion 74

Conversion A/B testing Education Gaming 74

Veloxy

SEPTEMBER 5, 2023

Track your template and script analytics, and A/B test when possible. If you were just hired as the sales director for a Fortune 500 company and you received a sales email a few days later that read something like, “ Congratulations on the promotion! “, you would take notice over a generic cold sales email.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Hubspot

SEPTEMBER 21, 2016

In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. This takes advantage of nostalgia marketing and re-promotes content you've already created. Duration: 41:08.

Objectives and Key Results 78

Objectives and Key Results Networking Entertainment Follow-up 78

Search Engine Land

JULY 1, 2024

Your audience will want you to be: Authentic Unfiltered Trendsetting Entertaining Informative More people learn from videos these days than ever before. End screen magic : Use cards and end screens to promote related videos and keep viewers engaged with your channel.

Niche 106

Niche Engineering Strategize Follow-up 106

Salesforce

JUNE 26, 2025

The marketing mix (4 Ps) : The 4 Ps is a marketing framework that combines product, price, place, and promotion to create marketing strategies that meet customer needs and business goals. This usually involves offering promotions, clear calls to action (CTA), and targeted messaging to track return on investment (ROI).

E-commerce 52

E-commerce Objectives and Key Results CRM Growth 52

Martech

FEBRUARY 19, 2025

Today, many decision-makers and industry professionals turn to TikTok for both informational content and entertainment, positioning it as a valuable channel for engaging B2B audiences. Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm.

B2B 122

B2B Entertainment B2C Government 122