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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. Want to stay ahead of the game? This evolution is exciting!

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” ” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Break Through Mediocrity: Changing the Game for Long-Term Success. Sales Consulting & Strategic Selling Programs. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Thursday, December 12: Winning the Game.

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5 biggest challenges for PPC marketers in 2024

Search Engine Land

For Performance Max, in particular, we spend less time in the Google Ads accounts trying to improve performance. Yes, the whole point of Google’s multi-channel automated campaign type is to spend less time on the tactical improvements and more time on the bigger strategic opportunities.

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Sales Pods: Lessons Learned in the First Month of Running a Strategic Pod

SalesLoft

When a sales organization first looks to scale, the first strategic move is to sales development. Or the goal could be attainment-focused based on customer percentage, such as selling into 30% of 100 key accounts. Then, the Account Manager from Success will be responsible for any large clients subsequently pushed over.

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Sales Performance Dashboards to Keep Every Part of Your Revenue Engine on Track

Sales Hacker

Considered lagging indicators — you can’t change their outcome, but you can use them to identify problem areas and develop a new game plan. How to pivot, strategize, and coach. Sales development managers shoulder a host of responsibilities, but their biggest job is to coach their reps. Building an account manager dashboard.

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Craft winning paid search ads in 2024: 4 best practices

Search Engine Land

Dig deeper: How AI is changing the game for PPC account managers Let’s look at ways to leverage human knowledge and AI to create impactful ads this year. Leverage historical data for strategic advantage Choosing the appropriate data inputs plays a vital role in shaping the ads generated by AI.