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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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10 things to do if your martech solution vendor gets bought

Martech

Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Will there be changes in response times, support channels, or account management? Find out what they expect will change in the solution and when. How will the change affect the existing martech stack? Product roadmap.

Contract 107
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When One Buying Committee Just Isn’t Enough

Heinz Marketing

These folks are typically Finance, Procurement, Legal, or someone Technical like Security (Compliance). They make decisions based on factors such as system performance, security, and scalability. A Validator is someone who holds the power to say “no” to a purchase.

Finance 104
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How to Open a Digital Marketing Agency: Essential Steps

Lead Fuze

You can start as an intern or entry-level employee and gradually work your way up through positions like account manager, project manager, or even creative director. This journey will provide invaluable lessons that will serve as the foundation for your future agency. Enter LLCs and SCorps.

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5 Buying Signals Too Many Sellers Miss, According to Experts

Salesforce

If you have a high-level stakeholder or decision-maker helping kick off procurement or legal review early (when you’re still in the product or service evaluation stage), that’s a strong buying signal.” Alert the account manager about the expedited timeline so they’re ready to help onboard sooner rather than later.

Contract 119
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10 Sales Video Examples to Crush Quota from Call to Close

Sales Hacker

Walk through your agreements, legal documents, and service agreements on video. This helps your prospect, but also helps their legal and fiance teams—it can reduce redlines, questions, and last-minute hangups. Explain the contract. Leave nothing open to interpretation. Celebrate and hand off.

Quota 82
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Account management software: What is it, and what are the best tools?

PandaDoc

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market.