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The Complete Guide to Channel Sales

Salesforce

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

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Rethinking BDRs?

Partners in Excellence

I recently read a post from Dave Kurlan entitled, “Why I Believe We Should Blow Up The Business Development Role… ” He makes the argument that we put our most inexperienced sales people into one of the toughest roles in selling–inciting interests, identifying new opportunities, and prospecting.

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Mis-diagnosis

Partners in Excellence

As an example, recently I was involved with a client selling supply chain technology solutions to IT. But when my client started talking to end users–people in procurement/logistics/manufacturing, they realized there were monstrous issues. For managers and leaders: Within our own organizations we have similar problems.

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Spiro Technologies - Untitled Article

Spiro Technologies

announced it has extended its AI-driven sales platform to provide companies who make, move, or sell physical products with a single platform to manage customer relationships. Manufacturers, wholesalers, and distributors need a one-stop customer platform to see every interaction with every customer, quickly and easily.

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How Do I Find The Best Salespeople?

Partners in Excellence

The solutions his company develops address very complex issues in “manufacturing.” He needs to grow the sales team, hiring BDRs, Account Managers and others. We spoke about the typical challenges that face the manufacturing decision-makers and the conversations they had to have with those decision-makers.

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Sales Enablement, Upping The Game….

Partners in Excellence

Later I moved to managing a large part of the manufacturing industry segment. We ran similar training programs for our sellers who worked with manufacturers. New sales people went through a week training program, and we ran yearly updates for sellers on critical issues in manufacturing.

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