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Effective Coaching with Sales Performance Metrics

Anthony Cole Training

Sales organizations typically have plenty of sales data due to the growth and usage of CRM systems, critical to capturing the activities that are occurring with the sales team. But effective coaching with sales performance data often becomes the greater challenge with sales managers and leaders.

CRM 288
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How to Build an Actionable Weekly B2B Sales Report

Iannarino

Your CRM captures all kinds of information from activity to outcomes. Your weekly sales report, however, should do more than count activities and outcomes. It should help you improve your sales reps’ overall effectiveness and their sales results.

B2B 276
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The Importance of Self-Reporting in B2B Sales

Iannarino

Your CRM can capture dozens of metrics. It can record each salesperson’s activities, document opportunities as they progress, and provide you with a dashboard to rival NASA on launch day.

B2B 233
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How Low Standards for Defining a Sales Opportunity Harms Goal Attainment

Iannarino

Sales leaders and managers demand their teams capture their activity and opportunities in the CRM. This tool could probably be more strategic. ) The sales leader desires to see every new opportunity logged as soon as the sales rep returns to their office.

CRM 291
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How to use conversion data to enhance top-of-funnel marketing

Martech

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

Real-time data is processed and available for use right after it’s captured. For example, the GPS on your phone captures your location and recommends a driving route in real time. But while it’s important to capture and process data quickly, it’s not always necessary to act on it right away. That’s milliseconds.

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TikTok reports non-skippable video ads may harm engagement

Search Engine Land

56% of viewers are more likely to actively watch videos sponsored by a brand when they have the option to skip. This research also found that the first six seconds of an: Captures 90% cumulative impact on Ad Recall. Captures 80% cumulative impact on brand awareness. Ad duration. Ad placement.

Campaign 111