Remove all-generalizations-are-wrong-be-aware-of-expert-advice
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“All Generalizations Are Wrong….” Be Aware Of Expert Advice

Partners in Excellence

1000’s of blogs from real and self-proclaimed experts appear every day. These solutions are based on specific experiences these experts have had, but have been generalized to address and attract interest from a broad audience. Each asserts they have “the answers.” We can learn a lot in reading those.

Sales 48
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How To Create A Winning Display Advertising Strategy

ClickFunnels

Generate New Leads That Are Excited To Buy From You [FREE 5-DAY LEAD-GEN CHALLENGE]. Don’t get us wrong — display advertising can be extremely effective. We use it all the time at ClickFunnels to generate leads, make sales, and get people signed up for our 14-day free trial. The Bad News (& The Good News).

Launch 264
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

B2B 111
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How much does SEO cost?

Search Engine Land

Generic, top-level figures assume that SEO is an entirely hands-off process. Your SEO is unlikely to be that authority in your business, so rather than someone who does it all for you, your SEO should be a guide who analyzes the current SEO situation and provides you with a map to better results. Manpower is the time you provide.

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The Only “Guaranteed” Sales Advice!

Partners in Excellence

I have come up with the definitive piece of sales advice. The great thing is this piece of advice can apply broadly, helping you in virtually every aspect of selling. It helps through all of your selling process, from qualification, through discovery, proposal, and closing. It’s guaranteed to give you success.

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Where is SEO in the business hierarchy?

Search Engine Land

But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. We may end up with an outcast type of situation where SEO is a mere afterthought that often forces the SEO expert to bend the rules to get any results. Yet we’re not yet fully there. Marketing Sales. Just don’t overdo it.

UX 98
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An SEO’s guide to ChatGPT prompts

Search Engine Land

But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve). There are a variety of things ChatGPT can get flatly wrong: facts, math problems, code. ChatGPT does not crawl the web! QA is your friend!