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Retailers struggle to identify site visitors

Martech

Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? More angles on buyer behavior. The task is to take identifiers like email addresses or phone numbers and “match them to previously collected behavior,” Bluecore says.

Retail 123
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How A/B Testing Boosts Your Sales Funnel Performance

ClickFunnels

You know that moment when you’re staring at your conversion numbers, wondering, “Why aren’t more people clicking through?” Why A/B Testing is Important for Your Sales Funnel Improve Conversion Rates Better Understand Your Customers Increase Revenue 5 Key Areas to Use A/B Testing in Your Sales Funnel 1.

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Agree or disagree, the brand becomes part of the conversation. LinkedIn users should, by now, understand everyone has an angle. This divide in B2B marketing is becoming more pronounced When a vendor like HockeyStack puts out a report, it expects opinions. That’s not a bad thing.

B2B 125
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How one newsletter tripled paid membership revenue with retargeting emails

Martech

Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Done right, it’s a high-leverage, low-effort way to boost conversions. Verde knew he had to “hit as many people on our list as possible from different angles.”

Angle 87
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A co-pilot approach to genAI (with prompt examples)

Martech

Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. AI can quickly synthesize information from various sources while suggesting angles you might not have considered. Use a conversational and relatable tone to connect with the audience.

Angle 132
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How Images Can Boost Your Conversion Rate

ConversionXL

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Don’t just show a single image, show as many as you can – from different angles. High quality images. You get a feel of it.

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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?