Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. What might this look like?

Angle 138

Angle Consult Trust Education 138

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Campaign 113

Campaign Objectives and Key Results Angle Promote 113

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101

Angle X-functional Technique Campaign 101

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 116

Promote B2B Follow-up Angle 116

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

APRIL 9, 2019

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. With their immersive, 360 degree video of Glen Coe, BBC Scotland can grip viewers because they’re able to experience the landscape from an intimate point of view at every possible angle, making them feel like they’re actually there.

Entertainment 101

Entertainment Government Angle Promote 101

Sales Pop!

MAY 14, 2024

This increases the time spent on their site and boosts the likelihood of users taking the next step in their educational journey. This approach educates your potential clients and builds trust by demonstrating your authority and specialization in the field. The page is a lot more than a sales pitch.

Presentation 130

Presentation Service Product Niche 130

Sales Hacker

MARCH 25, 2019

I’ve found that sales reps secretly like having a highly structured daily routine and the daily sales huddle is a fantastic way to promote team cohesiveness and personal accountability. In terms of what the slides contain, I use the mnemonic device “I Earn Real Money” to remind myself of: information, education, recognition, and motivation.

Education 106

Education Drivers/motivators Objectives and Key Results Sales 106

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share educational content with relevant LinkedIn Groups.

A/B testing 78

A/B testing Angle Education Campaign 78

Spiro Technologies

APRIL 24, 2024

It’s a huge issue for manufacturers and the education system. Mike Nager: Yes, there could be a whole bunch of different angles. Now, I know part of your work is also focused on not just awareness, but training and education of younger people to get them into manufacturing. Adam Honig: Yes, interesting. Adam Honig: Gotcha.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Search Engine Land

JULY 24, 2023

Are you aiming to educate your audience, generate leads or increase brand visibility? Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Hubspot

MARCH 28, 2012

6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address. 6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source.

Promote 78

Promote Angle Contact Campaign 78

Hubspot

FEBRUARY 23, 2017

Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

Search Engine Land

MAY 3, 2023

Some sites may produce little informational content, like many ecommerce sites, while others build their entire marketing program around informational content production, like educational affiliate sites. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links.

Niche 105

Niche Technique Angle Pitch 105

Search Engine Land

OCTOBER 2, 2023

It promotes internal linking and helps with page discoverability. Additionally, educate your colleagues in other departments about the importance of page titles. From an SEO angle, detailed descriptions of media help search engines better understand and rank multimedia elements on a site.

X-functional 128

X-functional Engineering Angle User Experience 128

Hubspot

OCTOBER 3, 2014

but check it out if you want some inspiration to find new and interesting angles in your industry. They could easily get caught up on the whole "marketing to other businesses" thing, and create dry, promotional, unhelpful content for "professionals" -- but they don''t. This blog is so good I wish I could keep it a secret. 3) Intercom.

Angle 78

Angle Start-ups Education Drivers/motivators 78

Hubspot

FEBRUARY 20, 2017

There is still that stigma, even though many craft brewers before us have done such a great job in educating the consumer, we want to do our bit too," co-founder Rui Esteves said. "We The circle motifs are used throughout the brand's website and other promotional materials. Images via Tomás Salazar on Behance. 5) Zonzo Estate.

Electricity 78

Electricity Angle Promote Territory 78

Hubspot

JULY 31, 2012

Approach your content with a positive angle , and only focus on the solemn and serious when that's the only appropriate tone for the occasion. There's nothing wrong with a little self promotion now and again, but your content shouldn't just be all you, you, you. Be concise in your writing.

Angle 78

Angle Sports Education Niche 78

Hubspot

FEBRUARY 5, 2021

By answering these questions before your webinar (and before you write the script), you can tailor your webinar script and angle its speakers and content to stay focused on these deliverables. Webinar Educational Content. It contains the valuable, educational information that your audience likely signed up to see.

Presentation 101

Presentation Angle Education Start-ups 101

Hubspot

JUNE 3, 2015

In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned. If you're worried you don't have the writing prowess to make a boring topic interesting, focus instead of making the most educational piece of content possible.

Angle 78

Angle Education Negotiate Networking 78

Hubspot

JANUARY 6, 2014

We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. If you have a client or have performed a service that you think is exceptionally noteworthy -- write about it in an educational manner (not a promotional one). The same is true for your own company, too.

Technique 78

Technique Angle Lead generation Clients 78

Hubspot

MARCH 28, 2022

But its popularity also makes it a crowded platform to stand out — and sales reps risk sounding overly promotional if they don't compose their messages appropriately. Inspire and educate with your outreach. To capture their attention, it is imperative to inspire and educate them with your outreach. Leverage video posts.

Conversion 81

Conversion Sell Cold Call Objectives and Key Results 81

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos.

Angle 78

Angle Sports Campaign Promote 78

Hubspot

JULY 12, 2012

In other words, if you're writing educational content , it's still interesting to those whose question you're answering -- even without any extra bells and whistles. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too. Be genuinely helpful.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

FEBRUARY 3, 2015

Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry. Every step of the marketing process (advertisements and promotions) must be valuable in and of itself. We now find ourselves fending off information from all angles. What a time to be alive”, we all thought.

Lead generation 78

Lead generation Education Technique Angle 78

Hubspot

JULY 6, 2015

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. Promotional Reasons. 2) Your Current Promotion Strategy Is Attracting the Wrong Audience.

Promote 78

Promote Engineering Angle Lead generation 78

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Case Study and Customer Testimonial Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Search Engine Land

APRIL 15, 2024

With increased sales and a loyal customer base, we can further our mission to promote sustainable living and make a larger positive environmental impact. Revised goal: Our objective is to create an informative blog post about eco-friendly kitchen products that educate users about kitchen sustainability.

Process 108

Process Objectives and Key Results Angle Follow-up 108

Hubspot

JUNE 20, 2018

Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MAY 22, 2012

Some of the offers were more "top of the funnel" in nature -- meaning they were more educational and discussed email strategy and concepts. Try not to post the same content again and again; rather, mix up the content and offer different angles. So naturally, we wanted our offer mix to reflect those two goals.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Ultimately, your title should match the words shoppers use to discover your product and educate them on your product before they get to your page. ????HubSpot Social Media. Affiliate Marketing.

E-commerce 101

E-commerce Price Real Estate Engineering 101

Sales Hacker

DECEMBER 8, 2020

And the first thing they’re doing is searching around on the internet for solutions and beginning to educate themselves, and 6sense can help you find those companies when they’re beginning to search for your solution and then get them right at the moment that they’re going to be most interested. Sam Jacobs : Of course, Y2K.

Sales 114

Sales E-commerce Technology Technology 114

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. Creators promoting your Hashtag Challenge) as an In-Feed Ad or TopView.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

NOVEMBER 24, 2017

How recently have you promoted the post in an email? How recently have you promoted the post in an email? The valleys are the weekends, when far fewer people are searching for professional/educational content.). However, sometimes you find a relevant angle that's missing from your post. Impressions are fairly stable.

CTR 78

CTR Angle Engineering Promote 78

Sales Hacker

JANUARY 28, 2021

Select ‘Share job changes, education changes, and work anniversaries from profile’. The trick is to avoid promotional content or only resharing company posts. Leading with your value-add is the quickest way to communicate your angle. Find the section titled ‘How others see your LinkedIn activity’.

Pitch 128

Pitch Networking Up-sell Prospecting 128

Hubspot

JULY 18, 2018

Unbounce , and we’re able to host and promote in-house because of. Educational. Education is one of the most powerful tools you can use to make change happen. That way, if you need to dial up your promotion due to low initial registration numbers, you'll know what to do to fix it. Facebook , LinkedIn and.

Promote 53

Promote Entertainment Education Real Estate 53