Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JULY 1, 2020

As companies quickly began to pivot to remote workspaces , video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Create a video production plan. Any great content marketing strategy begins with a production plan.

Angle 101

Angle Teamwork Presentation Education 101

Martech

AUGUST 31, 2022

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Videos can make your content better, your product easier to understand and your brand more credible and relatable. A video marketing strategy is more than making your brand or product findable on YouTube. Conclusion.

Angle 106

Angle Click Through Rate Entertainment Start-ups 106

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts. Takeaway: To find entertainment, millennials go online. Source: GlobalWebIndex ).

Entertainment 94

Entertainment Angle Technology Technology 94

Search Engine Land

OCTOBER 10, 2023

They had a super savvy tech audience that needed to assess their products but also a much more business-minded C-suite audience that would also be browsing. For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). This suits the “what” and “why” thinkers (i.e.,

Angle 120

Angle Entertainment Engineering Technique 120

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Link Building. A/B Testing.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Ideal for important announcements or interacting and entertaining your followers.

Promote 116

Promote B2B Follow-up Angle 116

Hubspot

JULY 12, 2013

This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. It''s not just entertaining; it''s useful, too. from a few years ago.

Electricity 78

Electricity Angle B2C Entertainment 78

Hubspot

DECEMBER 7, 2011

Think useful apps , entertaining videos, or silly e-cards to bring holiday campaigns into the 21st century. and you'll get the opportunity to work the New Year's resolution angle into your creative. It's lovely to get a card in the mail, but this time of year, it's not the anomaly marketing teams hope it is. Don't go it alone.

Campaign 74

Campaign Angle Launch Entertainment 74

Hubspot

JUNE 19, 2018

Today, video can help marketers do a lot of things -- it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 72% of people would rather use video to learn about a product or service. Storyboarder. Price: $299.95 Moviestorm.

Price 78

Price Angle Pitch Entertainment 78

Hubspot

MAY 21, 2019

So before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. Podcasting. Word of Mouth Marketing.

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

MARCH 21, 2017

Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment. This product wasn’t new to the market. You’ll often find that they can offer unique angles on the topic at hand. It’s no longer about talking at consumers but rather to them.

Contract 78

Contract Angle Entertainment Start-ups 78

Hubspot

JULY 12, 2012

Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too. Interview Interesting People.

Angle 78

Angle Entertainment Networking B2B 78

Sales Hacker

DECEMBER 28, 2018

It’s perfect for members of any sales organization looking for secrets to unlocking efficiency, productivity, and effectiveness. They have insightful sessions that provide both a wide-angle look and in-depth tactical solutions for the top challenges facing sales teams. This year’s theme is “3 Steps to Invincible.” Intriguing!

Education 89

Education Angle Networking Sales 89

Hubspot

FEBRUARY 21, 2018

But beautiful images of their products aren't enough. Instead, great brands use Instagram to share images that create genuine connections between their products, and the hopes and ambitions of their followers. Entertain your followers. Post-Production. Tell a Captivating Story. Preparing Your Images for Instagram.

Sell 78

Sell Transportation Angle Entertainment 78

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

MAY 24, 2021

As the great overseer of their company, they are primarily concerned with productivity and automated reporting features for our product. Entertaining? If your teams are guided by a drive to increase in-product activation, both teams should focus on sales cadence and onboarding content. Alex is the boss. Educational?

Objectives and Key Results 97

Objectives and Key Results Niche Sales CRM 97

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Twitter and Periscope.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

SEPTEMBER 26, 2018

Over the next decade, VR wiggled its way into mainstream entertainment as users interacted with it in arcade games and gaming consoles. Each screen shows images at a slightly different angle from the other to imitate depth. Industries like gaming, hospitality, entertainment, and real estate are great candidates for virtual reality.

Hospitality 78

Hospitality Transportation Entertainment Education 78

Search Engine Land

JUNE 10, 2024

Value: It fulfills the user’s intent, whether it’s informing them, answering a question, solving a problem or even entertaining them. Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. Carefully review the top-ranking content for your target keywords.

Angle 102

Angle User Experience CTR Technique 102

Hubspot

JUNE 28, 2013

From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process. Can the angle be tweaked to be more interesting? Is the writing interesting, entertaining, and easy to read? At least all high-quality content creators know this.

Angle 78

Angle Entertainment Legal User Experience 78

Hubspot

OCTOBER 23, 2018

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

Territory 78

Territory Contract Angle Entertainment 78

Hubspot

OCTOBER 1, 2015

By associating a character familiar to drivers with an unfamiliar product, interest was piqued …. Instead of investing in advertising, Trello focused its entire budget on building a sound, user-friendly product that people and businesses truly need. But the angle it uses is entirely unique. You heard right. 3) Intercom.

Angle 78

Angle Campaign Gaming Networking 78

Search Engine Land

FEBRUARY 15, 2023

Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles. says Tom Sharma, chief product officer of IAS.

Gaming 84

Gaming Networking Campaign Angle 84

Hubspot

MAY 12, 2022

Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder. No matter what they're buying, prospects know they can get a similar product or service from another vendor. The more definitively you can brand yourself, the better. A positioning statement. buyer brush-off.

Follow-up 95

Follow-up Transportation Networking Angle 95

Salesforce

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

APRIL 24, 2015

If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Can the angle be tweaked to be even. Is the writing interesting, entertaining, and easy to read? At least all high-quality content creators know this.

Promote 78

Promote Angle Engineering Entertainment 78

Hubspot

JUNE 20, 2018

If it's entertaining enough, they'll always look forward to your emails. Demo your latest product at an appropriate conference and collect signups in-person. This is a smart way to keep in touch with repeat customers and reward their loyalty to your product. Using Email. Create remarkable email content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Instant Now On Product Search 2011: Google added Google Instant to Google Shopping Search view within the web results. Here’s why.

E-commerce 77

E-commerce Government Engineering Angle 77

Hubspot

APRIL 2, 2024

G2 ) 89% of people have bought products or services after watching a video. says, “We go live periodically to help people get to know us, but we’ve had even more success using personalized videos in our sales process to walk people through the actual products and options instead of just sending out quote after quote.”

Sell 83

Sell Up-sell Angle Trust 83

Hubspot

JULY 7, 2015

Good content teaches, enlightens, and entertains. This keeps them in relentless pursuit of the right content, the right angle, and the right story. Just as we don't build the same product and market it to vastly different customers, we shouldn’t produce the same content and distribute it to vastly different readers.

Angle 78

Angle Entertainment Networking Follow-up 78

Hubspot

MAY 18, 2016

Allstate has always set themselves apart from the crowd with their entertaining commercials and social media presence. Here's an example of a short, snackable video that showcases a product in a funny way. This video is great because it doesn't just show what the product looks like. In fact, you barely see the product itself.

Real Estate 67

Real Estate Angle Start-ups Entertainment 67

Hubspot

JULY 18, 2018

Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Entertaining. Finally, a great webinar needs to be entertaining. Education is one of the most powerful tools you can use to make change happen.

Promote 53

Promote Entertainment Education Real Estate 53