Sales Hacker

MARCH 4, 2025

And my team had been working for months on this huge launch and, um, and it was the first launch that I and my team had done. And it was, and it was the first time we were doing the launch and it was the first time I had met the rest of the marketing team in person. And, um, everything that could go wrong in this launch.

GTM 74

GTM X-functional Start-ups Campaign 74

Hubspot

FEBRUARY 21, 2025

Week 4: Make Contact Find a compelling reason to reach out (product launch, company news, content gap). In reality, you need to nurture and push value propositions on all sides with personalized angles to each stakeholder in detail and nurture relationships with multiple decision-makers. Share industry research they might find useful.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Martech

JUNE 16, 2025

Repost with a new angle. Make social the final step, not the only one Your post should follow other touchpoints, such as a blog, webinar or product launch. Adjust your hook, tone and format for each platform, making every version feel native. Use a checklist to stay consistent Share on Slack or Teams. Include it in your newsletter.

CTR 64

CTR Angle Follow-up Sports 64

Martech

APRIL 24, 2025

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 107

Launch Angle Entertainment Sports 107

Sales Hacker

APRIL 1, 2025

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise.

GTM 62

GTM Up-sell Start-ups Gaming 62

Martech

DECEMBER 9, 2024

The technology angle. In 2023, Omnicom launched Omni Assist, a genAI solution developed in partnership with Microsoft. The analyst’s angle. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. Dentsu was an early adopter of Microsoft 365 Copilot.

Angle 110

Angle Technology Technology Presentation 110

Hubspot

MARCH 11, 2025

Joining forces with a business partner (or a few) can let you see things from a different angle. They had worked together in the past, knew each others work ethic, and wanted a quick, straightforward way to launch their business. Fresh Perspective This benefit might apply to you if, until now, youve been working as a solopreneur.

Legal 36

Legal Real Estate Retail Angle 36

Martech

APRIL 8, 2025

You wont be able to see whether those ads are reimagined as CTV ads, but the research will give you an idea of their creative angles. in your new creative but youll still have to produce new creative as you launch on other platforms. If youre doing things on a budget, check out your competitors YouTube channels.

Angle 117

Angle Launch Start-ups B2B 117

Salesforce

MARCH 3, 2025

Strategic planning: Set realistic goals for marketing, hiring, and product launches. This approach works particularly well when youre entering a new market or launching a new product , where data alone might not tell the full story. Investor confidence: Show your growth potential with data-backed projections. Back to top.)

Angle 59

Angle CRM Pipeline Sales 59

Sales Hacker

APRIL 15, 2025

Marketing fails is, , what’s known as the 95 5 rule, or in this case, my angle is ignoring the long game. So that’s how I got that angle [00:35:00] there. And I will say most times it was the bold, differentiated one, not the committee one that actually went out as high as performance. Let’s transition back to SaaS.

GTM 62

GTM B2B Follow-up Campaign 62

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Get MarTech! In your inbox. Subscribe Processing.

Launch 111

Launch Angle Drivers/motivators Education 111

Hubspot

MAY 14, 2015

Since leaving Facebook, Barker has advised some of tech’s best-known startups (Uber, Airbnb, Spotify) and helped Facebook COO Sheryl Sandberg launch Lean In -- the book and companion movement that brought gender-focused dialogue to the forefront of business conversation. So, how’d she do? Which makes you wonder.

Launch 78

Launch Consult Hospitality Product 78

ConversionXL

MARCH 10, 2021

A lot of clients come to me right before they have something to launch, whether they have a new product, feature, book, online course, or life lesson they’re excited for everyone to know. They care less about the fact that you generated $40,034 from a single launch of a $4.99 This already gives me several angles.

Angle 151

Angle Pitch Niche Trust 151

Hubspot

SEPTEMBER 9, 2015

Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows. Bonus Launch: Introducing Leadin. The launches this year are one step along the way.

Launch 78

Launch Teamwork Angle Contact 78

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." Has the developing tool you're launching helped you with data entry? You can use that as an angle and frame your story from there. And saves you money).

Angle 101

Angle X-functional Technique Campaign 101

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. We already saw this with featured snippets, though SGE might appear for more queries based on observations since its unofficial launch. Things to avoid.

CTR 132

CTR Electricity Real Estate Angle 132

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

AUGUST 30, 2017

Sometimes, all a message needs to break through is a slight shift in angle. Every story has a myriad of angles -- your job as a copywriter is to find the one that resonates. Seeing its plans to launch yet another gym in the greater Boston region, an outsider might have called the Harrington family a wee bit crazy.

Angle 101

Angle Territory Launch Contract 101

Martech

MAY 30, 2023

The idea here is to “plug in” to the social conversations and engagements your target audience has with other brands and other people, giving you the opportunity to uncover new trending topics, new angles for your messaging or new approaches you may not have otherwise considered.

Angle 126

Angle Niche Clients Technique 126

Martech

MARCH 2, 2023

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. By Saturday morning, 5,000 eGift codes had been claimed. They also didn’t need any additional hardware, like a VR headset. “We

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Search Engine Land

OCTOBER 2, 2023

In fact, if anything, I worry a lot that – even in spite of my enthusiasm that there is a new angle with AI – this vicious cycle that I’m trapped in could become even more vicious because the defaults get reinforced.” “The distribution advantage Google has today doesn’t go away. All hope is gone?

Angle 119

Angle Engineering Market share Launch 119

Martech

SEPTEMBER 20, 2021

Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Or would they rather see wide-angle shots of the entire eBike on display? The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. Testing images at scale.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

Martech

FEBRUARY 9, 2023

Dig deeper: AI-generated content is detectable, new study claims “Microsoft is likely trying to cover every angle, since the laws about AI are still in flux,” says Elizabeth Potts Weinstein, a business law attorney and founder of EPW Small Business Law PC. “No No one yet has any clear answers in AI.”

Legal 103

Legal Angle Service Launch 103

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags. Instead of trying to hop on a story within a few hours, you sometimes can wait days, or even weeks to jump on the trend if you have the right angle.

Angle 78

Angle Niche Launch Follow-up 78

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 100

Angle Launch Promote Niche 100

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101

Campaign Transportation Launch Hospitality 101

Martech

MARCH 24, 2023

Many of the questions you’re addressing during the set-up and launch of your DAM are the same questions you need to focus on when defining your governance policies. You must look at the DAM user experience from all angles to get the full picture and provide the best experience. Where do I start? Multi-task!

Government 114

Government Legal Angle Launch 114

Score More Sales

APRIL 8, 2013

Rather than saying, “That’s their problem… ,” Michael just launched a NEW version of his first book, Book Yourself Solid called, Book Yourself Solid Illustrated. By the way, Michael’s new book is launching TODAY. Is it time to brainstorm with marketing on a new twist or angle?

Inside sales 89

Inside sales Angle Sales Launch 89

Martech

AUGUST 11, 2021

Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Fig #6: Feedly dashboard.

Angle 135

Angle Drivers/motivators Niche Gaming 135

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". We recently launched a data-driven piece that’s relevant to recent news: How COVID-19 Is Impacting Sales and Marketing Performance ," Nica says. 3 Types of Blog Posts That Earn the Most Backlinks.

Referrals 101

Referrals Angle Promote Engineering 101

ConversionXL

MAY 27, 2022

Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Hubspot

JULY 2, 2012

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. Find a new angle -- and a new value proposition -- to re-promote your offer and grab audiences that weren't compelled to click on your link in previous social updates. until they eventually plateau.

Promote 77

Promote Angle Lead generation Real Estate 77

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. One of the best ways to do that is to launch new, interesting data.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. When launching new collections, cover everything: title tags, descriptions, on-page content, team communication and interlinking. Additionally, smart time management and execution are key, particularly for launches and projects.

Launch 118

Launch Angle Click Through Rate Engineering 118

Hubspot

DECEMBER 7, 2011

So, to help keep holiday marketers on track , here are 9 things to look out for when launching your holiday marketing campaign. Your customers come in all shapes, sizes, and creeds! , and you'll get the opportunity to work the New Year's resolution angle into your creative. Have you launched your 2011 holiday marketing campaign?

Campaign 74

Campaign Angle Launch Entertainment 74

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

Product 127

Product E-commerce Strategize Angle 127

Hubspot

NOVEMBER 17, 2020

Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. The Cons of Podcasting. Podcast tech can be intimidating.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101