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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary. Our advantage is technology and supply.

Gaming 93
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Get Promoted to Sales Management (Advice from 17 Experts)

Sales Hacker

Are you in sales and looking to get promoted into management? And I wanted to create a takeaway framework that you can apply if you’re interested in moving up to a sales management role. I tapped into my network and found individuals who have moved into management in the past year or so. Advice from 6 New Sales Managers.

Promote 79
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

Below you will find 12 characteristics that seem to resonate with top sales reps and 8 statistics to start you on your path to sales success. In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale.

Referrals 290
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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

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How to Promote Your Old Lead Gen Offers So They Feel Brand New

Hubspot

They certainly don't, so you figure you need to launch another few rounds of promotion for your offer to get those conversions climbing again -- but how are you supposed to do that without seeming like you're recycling old gifts? Not so radically different that you need to start from scratch! Fear not, readers!

Promote 64
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Local Email Marketing: A Crash Course

Hubspot

Let's say you run a coffee shop and want visitors to sign-up for your email list. A way you can do that is by making the release of your new drink or roast exclusive to those who sign up for your email newsletter. That way, you'll have an interested audience, an incentive for them, and more sign-ups for you. I sure would.

Angle 95
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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward.

Angle 87