The 5% Institute

JULY 14, 2020

Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Tip #3 – Don’t Present Too Early. That’s desperate.

Service 98

Service Sell Objectives and Key Results Pitch 98

The 5% Institute

APRIL 24, 2020

Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later. Secret #3 – Don’t Present Too Early. Further reading: Positioning In Sales – How To Sell Effectively.

Service 98

Service Closing Sell Objectives and Key Results 98

ConversionXL

JUNE 14, 2021

Step 1: Use customer interviews for an objective and qualitative view of the market. how your product helps solve a problem), but it’s key to go beyond surface insights. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Search Engine Land

OCTOBER 31, 2023

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. Let’s explore key areas where marketers successfully leverage AI for content creation. Incorrect optimization tactics.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Search Engine Land

SEPTEMBER 7, 2023

” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. Logical subject expectations Creating content that naturally aligns with your site’s objectives is crucial for SEO success. Entities are more specific and focused. Assess the competition.

Objectives and Key Results 130

Objectives and Key Results Niche Angle Networking 130

Sales Hacker

APRIL 22, 2022

Insight into the nuances of the previous quarter’s results is critical for everyone from reps to leadership to ensure even more marvelous wins in the new quarter. That is not sufficient to achieve meaningful change you’ll see in next quarter’s results. This is where a Sales QBR or ‘Quarterly Business Review’ comes into play.

Objectives and Key Results 116

Objectives and Key Results Quota Sales Commission 116

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. At the bottom of a Google search engine results page, a list of related popular search terms appears.

Angle 78

Angle Objectives and Key Results Engineering Drivers/motivators 78

PandaDoc

AUGUST 29, 2022

This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. As a result, email is still the most popular contract routing tool. For salespeople, pitching to the wrong person is one of their worst nightmares, resulting in the loss of time, reputation, and effort.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Search Engine Land

MAY 17, 2023

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. I used this definition in my entity SEO article.

Sports 101

Sports Objectives and Key Results Angle Engineering 101

Sales Hacker

MARCH 25, 2019

Preparation is key to an effective meeting! A presentation format more clearly and visually organizes the content and I’ve found it to be more impactful for the team. Sales contest roll-outs or results. For example, if the educational portion focused on overcoming objections, I might call out, “Don’t bail!”,

Education 107

Education Drivers/motivators Objectives and Key Results Sales 107

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Sales Hacker

MAY 24, 2021

A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. Videos are the way forward, right?

Objectives and Key Results 94

Objectives and Key Results Niche Sales CRM 94

Hubspot

MARCH 28, 2022

It's on our phones, our emails, and our presentations. It can look like excitement, joy, passion, or humor as it relates to your brand — which will attract and engage viewers and, ideally, result in new leads and prospects. He told me, "Buyers are busy and focused on accomplishing their own objectives. Document the results.

Conversion 81

Conversion Sell Cold Call Objectives and Key Results 81

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. Here are some common types, each of which signals prospect interest from a slightly different angle. Do they want better results? Dont let that happen to you!

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Event Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

DECEMBER 30, 2011

I gave my readers a Christmas present : free public feedback for their site. Re-write the copy of your key pages, e.g. your video production page does not talk to the user, but seems rather random. I don’t think the current web developer built this with business results in mind. Play up to your family owned business angle.

Conversion 78

Conversion E-commerce Objectives and Key Results Price 78

Outreach

APRIL 15, 2020

Remember Your Goals, Objectives and Mission. It’s easy to lose sight of one’s path forward, so now, more than ever, we as managers need to be present, provide a clear path forward for our employees and focus on the goals, objectives and mission. At Outreach, here are a few things that are working for us during these times.

Objectives and Key Results 52

Objectives and Key Results Angle Consult Sports 52

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. As you can imagine, this closing technique will not work if a sense of urgency is not present. Focus on the key features of your services and how they address the prospect’s biggest pain points.

Closing 52

Closing Contract Technique Referrals 52

Lead Fuze

JULY 11, 2021

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message. If possible, provide hard data based on case studies and results from your current or past customers. 2 Elevator pitch.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Lead Fuze

JULY 13, 2021

You will just get burnt out and stop getting results if you play the number game. You’ve carefully orchestrated the perfect presentation and you know they want your product. It’s been said that the only thing worse than having a price objection is not having one. 9 Keep exploring with other angles.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Hubspot

FEBRUARY 21, 2025

I maintain three key groups in my target list: Companies whose products I already use and love. Follow the key decision-makers you mapped earlier. But, after testing countless outreach combinations, Ive learned that more channels dont equal better results. Content publishing frequency. Job postings related to your service.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Search Engine Land

NOVEMBER 13, 2023

Addressing misunderstandings early on is key. Reason 3: Lack of results Demonstrating real results is paramount. The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques.

Clients 90

Clients Objectives and Key Results Referrals Non-Profits 90

Lead Fuze

OCTOBER 20, 2023

How do I get the best results from cold calling? Plan Your Calls Carefully To start with, timing your calls right is key in reaching potential customers at a time when they are most receptive to your pitch. So, it’s not just about overcoming sales objections but also creating a personal connection with potential customers.

Cold Call 52

Cold Call Technique Objectives and Key Results Pitch 52

SaaStr

AUGUST 5, 2020

I have a long presentation here I would like to walk through and would love to answer any questions or ask you any questions. So I’ll spend a little bit of time talking about that in the presentation. The results are quite interesting. Let me take you through some of the results. Thank you so much Lan.

Transportation 67

Transportation Government Healthcare Objectives and Key Results 67

SaaStr

FEBRUARY 1, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Just last week, one of my colleagues was presenting to me three options for solving a problem, and without skipping a beat, I asked, “Well, which option’s best from the customer perspective?”

Customers 43

Customers Price Cross-sell Start-ups 43

Sales Hacker

SEPTEMBER 22, 2020

The evolution of business from the early 1990s to the present [12:44]. Key elements of a growth plan [18:34]. And because the campaigns are structured on email best practices, your campaign warmup period will shrink the result. The evolution of business from the early 1990s to the present [12:44]. And on Stitcher.

Growth 80

Growth Objectives and Key Results Manufacturing Start-ups 80

Salesforce

SEPTEMBER 13, 2024

If you enjoy leading teams, have a proven track record of closing deals, and excel at problem-solving and building relationships, you may have what it takes to succeed in this key sales role. Key job responsibilities include: Developing sales strategies: Analyzing market trends, reviewing data, and setting sales goals for their teams.

Territory 59

Territory Objectives and Key Results Cross-sell E-commerce 59

ConversionXL

JUNE 19, 2019

Here’s what went down inside the presentation hall. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create an angle. Use a neutral approach for best results. Data = Buy-in; your results automatically create the pull you need for change.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90