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Should Your Business Invest in Technology Now?

Salesforce

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. Set your teams up for success Want to save money, improve results, and become more productive? The right technology investments can help. How can you gain that kind of support?

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13 Door-to-Door Sales Tips for New Salesmen

Veloxy

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics. Keep reading for more.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Product 101
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59
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AR/VR: Marketing in three dimensions

Martech

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. Think of showing a product in a customer’s living room, viewed through their smartphone.

Angle 113
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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. Testing images at scale.

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Microsoft CEO: AI will make Google more dominant

Search Engine Land

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. The distribution advantage Google has today doesn’t go away. All hope is gone? Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5%

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