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6 books to help make your marketing more successful in 2024

Search Engine Land

Carmen Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. The problem with many of the day-to-day presentations we see in sales and business, in general, is they try to function as both a presentation and a leave-behind.

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6 marketing books to read in 2024

Martech

Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. The problem with many of the day-to-day presentations we see in sales and business, in general, is they try to function as both a presentation and a leave-behind.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Tactics Joint campaign messaging Unlike the co-marketing of old, when the vendor and the partner stated their value propositions side by side in marketing messages, smart vendors today present a joint value message. ” Video, video, everywhere Like all B2B marketing communications today, partner marketing has embraced video.

B2B 106
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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Salespeople present custom solutions and not cookie-cutter pitches. What’s important is that the solution presented is useful to the lead. For instance, let’s say you give a sales lead a presentation full of insights. Increased customer satisfaction (CSAT): You offer personalized presentations and custom solutions.

Consult 52
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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

How do you compensate for the lack of B2B face-to-face meetings ? Create presentations with manuals and updates for your long-time customers. We’re not going to talk about generating new leads because we’re fully aware potential B2B buyers have become more cautious and less confident about making investments. What to expect?

B2B 135
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

Working Environment and Travel Medical device sales reps often work in a fast-paced and stimulating environment, interacting with healthcare providers at clinics and hospitals to promote and sell medical equipment. Majoring in life sciences can be a great way to get the necessary qualifications if you are seeking a degree.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Some products are niche because of a lack of awareness, and these high-volume articles present an opportunity to educate your visitors. Raise awareness for the niche problem you solve.

Niche 133