Martech

JULY 11, 2025

Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Gartner’s report, “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” said buyers complete an average of 2.3 The post B2B buyers want less sales contact appeared first on MarTech.

Contact 105

Contact B2B Represent Sales 105

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance).

B2B 132

B2B Legal CRM Lead generation 132

Heinz Marketing

JULY 19, 2024

Creative Agencies : Provide design, content creation, and multimedia services. By implementing an AI-powered data analytics tool like Tableau , they were able to derive actionable insights quickly, leading to a 30% increase in lead generation and a 25% boost in sales conversions within six months.

Strategize 113

Strategize B2B Lead generation Objectives and Key Results 113

Martech

DECEMBER 5, 2024

Understanding the 65/75 rule: Birds of a feather in B2B At its core, the 65/75 rule exists because birds of a feather actually do flock together. Not only that, they also learn, shop and buy products and services in very similar ways. The post Why personality data is key to scalable B2B marketing appeared first on MarTech.

B2B 129

B2B Drivers/motivators Campaign Service 129

Martech

AUGUST 7, 2024

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Your phone and video call transcription services all use AI. Yeah, me too. But should you guide the adoption or let it occur randomly?

B2B 125

B2B Objectives and Key Results Legal Territory 125

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the human relationship. It’s no wonder that many service organizations have built entire playbooks around serving core audiences. Processing.

B2B 125

B2B Customers Drivers/motivators Referrals 125

Salesforce

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Context) You are an email marketing expert for a B2B financial services company.

B2B 108

B2B CTR Click Through Rate Strategic planning 108

Sales Pop!

JUNE 17, 2025

A great example of this is Start in Wyoming , a company offering LLC formation and registered agent services in Wyoming. Lean Into Emotions (for B2C) or Evidence (for B2B) Purchase decisions aren’t as rational as we like to think. In B2B, trust is built through confidence, credibility, and clear value. Put it front and center.

B2C 185

B2C Objectives and Key Results Manufacturing Real Estate 185

Martech

JANUARY 14, 2025

Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers. A Forrester report found that 73% of B2B revenue comes from existing customers. Give me leads. ” 3.

B2B 132

B2B Customers Objectives and Key Results Cross-sell 132

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

B2B 104

B2B Objectives and Key Results Territory Negotiate 104

Heinz Marketing

SEPTEMBER 10, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. Better customer experiences: Joyful employees tend to deliver better customer service, leading to higher customer satisfaction and loyalty.

B2B 97

B2B Drivers/motivators Healthcare Promote 97

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth.

B2B 83

B2B E-commerce Real Estate B2C 83

Heinz Marketing

AUGUST 21, 2024

B2B companies are adopting AI to transform everything from supply chain management to customer relations. Building Trust and Preserving Reputation Trust forms the cornerstone of long-term success in B2B relationships. B2B companies are expected to demonstrate responsible business practices, and ethical AI usage plays a vital role.

B2B 69

B2B Legal Government Healthcare 69

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Experts have been discussing brand building as the future of B2B marketing for some time. Too much B2B marketing is diluted, repurposed offers. We’re in content shock.

Pipeline 113

Pipeline B2B Cross-sell Education 113

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C 62

B2C B2B Contract Objection handling 62

Sales Pop!

JANUARY 25, 2025

If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. It positions your product or service as a no-brainer solution to your audiences problem. Avoid vague claims like best service or top quality. An example of this is DialMyCalls, a bulk text messaging service.

Product 262

Product Customers Real Estate Trust 262

Martech

SEPTEMBER 11, 2024

In professional services, cybersecurity and life sciences research on hot topics (AI, threats, market dynamics) were the best performers. Dig deeper: A B2B marketer’s guide to long-form content Website While not traditional content marketing , a website is a source of content. Research Research performed well in certain industries.

B2B 135

B2B Campaign Represent Presentation 135

Martech

JULY 19, 2024

B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. Building a thriving B2B brand resembles Hill’s journey with his American Bullies. Just like his unwavering dedication yielded a remarkable bond, building a B2B business requires digging deep and planting the right seeds.

Trust 115

Trust B2B Technique Represent 115

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Personal Shopper recommends products and helps with search.

Launch 116

Launch Pitch Represent Campaign 116

Martech

OCTOBER 2, 2024

Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. The problem. And people are like, ‘What’s that? Processing.

Campaign 75

Campaign B2B Sports Launch 75

SaaStr

JULY 4, 2025

Overall, public B2B companies are struggling, with growth falling to new lows. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well. At Least Right Now. Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action?

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Salesforce

SEPTEMBER 10, 2024

Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions. How can AI help me?

B2B 59

B2B Healthcare Relationship Management Campaign 59

SaaStr

JUNE 24, 2025

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. The message is clear: The Age of AI isn’t coming—it’s here.

GTM 77

GTM B2B SQL Quota 77

Martech

DECEMBER 17, 2024

B2B marketers still dont know how to sell the pen on marketings extraordinary contributions as a multiplier of business performance. Because when you cant answer questions about your impact and value creation, they will conclude that while youre necessary as a service delivery team, they should fund you as cheaply as possible.

GTM 102

GTM B2B X-functional Up-sell 102

Sales Gravy

OCTOBER 31, 2024

and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. On this episode of The Sales Gravy Podcast, host Jeb Blount Jr.

Trust 97

Trust Finance B2B Pitch 97

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. The majority of B2B marketers (53%) say case studies deliver some of their best results in content marketing, according to CMI research (linked to earlier in this article).

B2C 107

B2C B2B Technique Represent 107

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. The good news?

B2B 52

B2B Sell GTM Cold Call 52

Hubspot

AUGUST 20, 2024

Over the last decade in B2B, I’ve been on both sides of the equation as a seller and a buyer, and I can promise you that it’s a huge problem there as well. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Break larger decisions into steps.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

AUGUST 2, 2024

Departments like IT, product and customer success/service are all involved. This is especially useful for big-ticket and B2B purchases with longer buying cycles. B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision.

Customers 112

Customers B2B Start-ups CRM 112

Heinz Marketing

AUGUST 1, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Here at Heinz Marketing, we are optimistic about AI’s future impact on B2B marketing. While this is standard practice for any B2B marketing firm, we go a step further by viewing our work as an opportunity to positively influence careers and lives.

B2B 105

B2B Clients Technology Technology 105

Martech

SEPTEMBER 27, 2024

But it also includes: Reviews and testimonials by people who did not have actual experience with the business or its products or services. From consumer reviews on Amazon to B2B software review sites, buyers could gather opinions before making purchase decisions — until the system was inevitably gamed.

Commission 120

Commission Legal Gaming Represent 120

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Industry Depending on your product or service, certain industries will be a better fit than others. Negative scoring can help with that.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

SEPTEMBER 12, 2024

It also announced moves to make B2B buying easier using Oracle Fusion Cloud. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. ” A unified view of B2B buying and selling. The announcements came today at Oracle CloudWorld in Las Vegas.

Assembly Line 115

Assembly Line Contract B2C GTM 115

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

AUGUST 14, 2024

There are steps marketers can take on their end to make sure they are in good standing with Google, Yahoo and other services. Although one-click unsubscribe is a Google requirement, Anjorin said it’s a good practice regardless of which service the sender uses.

Campaign 121

Campaign Start-ups Follow-up Customers 121