Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. 27, 2024, and quotas were set for gender, age and region at a country level. 21, 2024 and Nov. 21, 2024 and Dec.

Customers 114

Customers B2C Drivers/motivators Territory 114

Martech

JUNE 20, 2025

If brand activities can be varied across regions, geographic testing is a powerful tool. It’s especially effective for campaigns that can be varied regionally, such as: In-store promotions. MMM and some tests require three years of granular marketing and sales data. Geographic variability also matters. Budget and resources are crucial.

Territory 81

Territory Objectives and Key Results B2C Technique 81

Sales Pop!

NOVEMBER 18, 2021

GrowSurf is the top-rated referral program software for B2B and B2C tech companies. The minimum plan is $199 for a one-year subscription, and a 14-day trial is available. Referral Program Software. Automate customer acquisition at the lowest possible cost.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Partners in Excellence

DECEMBER 28, 2011

Different industries, different regions, different cultures, different business models all give us new ideas. The ideas we may be looking at could be old and stale in their own industries or regions—but they could represent great innovation in our own. If you live in a B2B world–look at retail and B2C.

Territory 118

Territory B2C Retail Represent 118

SaaStr

JULY 22, 2022

Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. . Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making.

B2C 109

B2C Territory Legal Technology 109

Salesforce

SEPTEMBER 21, 2021

Any business exists to provide a good or a service to the consuming public, and our goal at Salesforce is to help B2B and B2C companies flexibly extend their reach and deepen relationships with their customers in today’s economy. Deploy solutions at B2B and B2C scale in more locations around the world using the public cloud.

Trust 98

Trust Territory B2C Healthcare 98

Sales Hacker

APRIL 1, 2021

Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.

E-commerce 85

E-commerce Territory Transportation B2C 85

Martech

APRIL 12, 2024

North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region. Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. billion in 2028.

Customers 117

Customers B2C Healthcare Retail 117

Heinz Marketing

APRIL 8, 2023

Chaos Pilots – All Organizations Need One By Jennifer Jackenthal Chaos Pilots can lead transformative change, skillfully execute in unfamiliar territory and are comfortable with uncertainty. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

B2B 98

B2B Sell Customers B2C 98

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. This will help you map out your fintech KPIs to give you a clear goal to pursue.

E-commerce 117

E-commerce B2C Finance Referrals 117

Hubspot

MAY 23, 2013

I broke down survey responses about customer generation through the lense of simple demographic information -- B2B versus B2C, industry, company size, and company location. However, B2C companies do struggle to find customers through LinkedIn with only 22% responding that they did acquire a customer there. (I

B2C 78

B2C Customers Pharmaceutical Retail 78

Partners in Excellence

JUNE 5, 2019

Let me dive in, with the disclaimer, much of what Brian addresses is B2C, though at the end of the article he bridges B2B. We have to attract and engage prospects/customers, we have to help them buy, we have to support them and assure they create value, we have to grow our share of customer and territory. I will focus on B2B.

Commission 116

Commission Territory Sales Drivers/motivators 116

SaaStr

AUGUST 2, 2024

Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. Your target markets in Enterprise are different from those in teams and even sales territories. If we go back a few years, when PLG was launched in the market, everyone went wild.

GTM 109

GTM B2C Growth Sales 109

Veloxy

OCTOBER 29, 2021

This mobile and web based CRM app for B2C and B2B sales professionals claims to be reliable, flexible and scalable based on your team’s needs. AI Geolocation Prospecting Tools for Sales i)Badger Maps Badger maps is a route planning app that automates territory management for outside sales reps.

Sales 223

Sales Non-Profits CRM Pipeline 223

Heinz Marketing

JUNE 18, 2022

With over 3 billion downloads and counting, TikTok is already a go-to platform for B2C marketing, generating significant brand awareness and engagement for brands. Sometimes we change the subject when it drifts into awkward territory. Thanks, Kenneh Burke , for these great steps that single person sales and marketing teams can take.

B2B 98

B2B Presentation B2C Territory 98

Martech

MAY 10, 2022

M&T Bank is a regional Mid-Atlantic financial institution with over 700 branches and 18,000 employees and prides itself on customer engagement. For smaller orgs, including regional banks, marketers need to know quickly if the contact is a B2C or B2B customer. Segmentation. Scalability. Omnichannel.

Territory 75

Territory B2C Campaign B2B 75

Sales Hacker

SEPTEMBER 29, 2023

Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. For the lower level persona content and webinars still show engagement.” Awareness > Interest > Intent all in one evening.”

GTM 126

GTM B2C Growth Territory 126

Salesforce

JANUARY 25, 2022

The results are a more comprehensive service for B2B buyers that addresses region-specific product and distribution needs. Across all industries, B2Bs are experimenting with marketing tactics that have traditionally been used in B2C. B2B commerce trends include rapid traction for large and complex goods.

B2B 98

B2B Cold Call B2C Territory 98

Martech

JUNE 23, 2022

Swiftcurrent Lake in the Many Glacier region at Glacier National Park. It was new territory for us.”. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences.

Territory 105

Territory Customers Hospitality Cross-sell 105

Hubspot

AUGUST 6, 2019

If you’re B2C, describe the types of consumers reps should be targeting. Create vertical-, role- or territory-specific trainings. And train your reps on specific verticals or territories they’ll be targeting (i.e., In this section of training, describe your ideal customer.

Negotiate 101

Negotiate Territory CRM Objection handling 101

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Martech

APRIL 23, 2024

Shipping to so many regions, however, means complicated delivery chains that are difficult to forecast. “We Message preferences vary according to different countries and regions, and these insights are another advantage to using a solution that covers so many international markets. For instance, a customer might prefer emails to texts.

Click Through Rate 111

Click Through Rate Territory Retail Service 111

Hubspot

MARCH 27, 2018

Business to Consumer (B2C), in which a business sells directly to consumers. Essentially, ecommerce lets you compare prices with the entire world, rather than just your geographical region, which can afford you the luxury of choosing the best brand for your budget. Types of Ecommerce.

Retail 15

Retail B2C Territory Price 15

Hubspot

MARCH 27, 2018

Business to Consumer (B2C), in which a business sells directly to consumers. Essentially, ecommerce lets you compare prices with the entire world, rather than just your geographical region, which can afford you the luxury of choosing the best brand for your budget. Types of Ecommerce.

Retail 78

Retail B2C Territory Price 78

Martech

APRIL 7, 2025

Dig deeper: Why independent CDPs are disappearing (and what comes next) Why Publicis Groupe bought Lotame Lotame is a global identity and data company with a strong presence in the APAC and EMEA regions, which will help Publicis expand its global reach.

Territory 72

Territory Clients Campaign Networking 72

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. That hasn’t stopped some pioneering (and deep-pocketed) brands from venturing into unfamiliar territory.

Entertainment 129

Entertainment B2B B2C Campaign 129

Martech

APRIL 9, 2025

For example, Fashion Nova built an empire by partnering with thousands of influencers across sizes, styles and regions. Cost-effective scaling : Instead of one massive deal, brands can run multiple micro-campaigns, testing different demographics, tones and formats.

Niche 94

Niche A/B testing Campaign Entertainment 94

Martech

MARCH 25, 2024

Other regions were excluded due to the limited number of respondents. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Promote 134

Promote Territory Technology Technology 134

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. I’ve met countless sales professionals who hold recurring meetings with reps from partner companies who cover the same territory.

Pipeline 121

Pipeline E-commerce Cross-sell Referrals 121

Martech

APRIL 15, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you manage marketing programs for a regional fitness gym chain. Context) You manage marketing programs for a regional fitness gym chain. Tone) Please keep answers simple.

Territory 105

Territory Referrals User Experience Conversion 105

Sales Hacker

MAY 26, 2021

The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals. Communicating with sales leaders to design sales territories, identify and prioritize ideal customer accounts, and ensure that opportunity is balanced across territories and individual reps.

Territory 68

Territory Objectives and Key Results Finance Cross-sell 68

Salesforce

JULY 27, 2022

Nearly all B2C sellers offer at least one type of fulfillment option currently or plan to within the next two years. Explore emerging trends and learn from commerce leaders across industries and global regions. A majority (61%) of digital leaders say they’re already offering installment payments like Buy Now, Pay Later (BNPL).

Retail 98

Retail B2C Territory Technology 98

Hubspot

JUNE 13, 2011

Do you have different pages for all the different regions, cities, or states that you service or work in? Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses. They are all in your sales teams wheelhouse and won’t require a copywriting or a graphic design team to deliver. They should.

Angle 78

Angle B2C Lead generation Territory 78

Hubspot

MARCH 27, 2019

Are they in the industry or territory you're targeting? Consumers and companies are more informed than ever and often research potential products and solutions before ever speaking to a sales rep -- this is true for B2B and B2C companies. Here are a few questions to consider when determining a good fit.

Prospecting 97

Prospecting B2C Territory Pipeline 97

Martech

JANUARY 11, 2023

“But it’s also a balance to be flexible to individual regional needs.”. The company maintained a centralized technology services team that manages user requirements and marketing needs from all the different markets. Everything we did, we did with global scale in mind,” said Bartig. “So,

Territory 112

Territory Technology Technology Campaign 112

Highspot

JANUARY 23, 2025

For example, GTM strategies in B2B tech differ significantly from those in B2C retail, so pick a course that aligns with your market, learning style, and plans. It also has modules specific to launching in international regions, such as APAC. Don’t forget to focus on relevance.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Heinz Marketing

SEPTEMBER 22, 2021

You still have the opportunity to hop back into the driver’s seat as you continue charting new territory. Not everything is bound to go according to plan. But that’s ok! The post The Power of the Pivot: Why Adaptability is Essential for Marketers appeared first on Heinz Marketing.

Territory 111

Territory Drivers/motivators Consult Strategize 111