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How to develop a winning B2B ideal customer profile

Martech

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Low-level titles.

B2B 119
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Behind Every Problem Performer…. There Is A Problem Manager

Partners in Excellence

In every organization, there are problem performers. They may be “Cplayers that need to raise their performance. They may be “D/F” players where other actions may be necessary. People who, for various reasons, are not meeting performance expectations. We’ve hired the wrong person.

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Search Engine Land celebrates its 16th birthday 

Search Engine Land

There’s a lot to look forward to in 2023. There’s a lot to look forward to in 2023. But as the late Steve Jobs once said, “A small team of A+ players can run circles around a giant team of B and C players.”. And I truly we believe we have those A+ players here. A community. Barry Schwartz.

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“Behind Every C Player, There’s A …….”

Partners in Excellence

There’s the old saying, “Behind every great individual is a great [Insert spouse, partner, mom, dad, family, mentor]. Let’s update this for modern time, we could say, “Behind every C player, there’s a …… ” Hmmm, troubling, isn’t it?

Meeting 52
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What If We Start Designing Our Organizations For “A Players” Only?

Partners in Excellence

All of us, me included, tend to think of our organizations as mixes of A, B, C players. But what would happen if we start designing our organizations to have only A players, or those that will become A players in a reasonable period of time? Why should we accept the idea that there will always be B an Cs?

Gaming 74
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Content marketing: What it is and why marketers should care

Martech

There are three types of content marketing models which include: Paid : Content sits behind a paywall or requires some sort of purchase to access. Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality. Additional reading.

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The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

“The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. . Seven years ago, marketing technologist roles were, arguably, in their infancy. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family.