Partners in Excellence

MARCH 18, 2024

But are we addressing the most important issues our customers face? Until the customer has clearly answered the questions, “What are the key issues we seek to address, why do we need to do this,” they have neither defined nor understood all the issues around the problem or change initiative. Who does this issue impact?

Presentation 114

Presentation Closing Product Customers 114

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Networking 135

Networking Negotiate Service Contact 135

Partners in Excellence

APRIL 17, 2024

We are trying to get our customers to change from the current products or services they are using, to our products and services. We want the customer to change how they are approaching a certain function in their business–so they can buy our solutions. What about tools to help us and our customers manage the process?

High impact 109

High impact Service Growth Conversion 109

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content. Our goal here should be to create well-optimized, people-first content. Want to rank highly in 2024 and beyond?

Process 116

Process Objectives and Key Results Angle Follow-up 116

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. This is especially true in marketing, when the customer drives the journey. Not necessarily.

E-commerce 100

E-commerce Hospitality Customers Strategize 100

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Strategize 128

Strategize B2B B2C Trust 128

Partners in Excellence

APRIL 22, 2024

Jim and John, were out to reinvent (and succeed) in developing some of the most powerful customer-aligned value selling tools I have ever seen. While I wanted to be a systems engineer, the job was sales. I had an awakening early on that highlighted the importance of customer-aligned value selling.

Teamwork 97

Teamwork Sell Strategize Launch 97

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customers 88

Customers Represent Promote Start-ups 88

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Is your marketing team tired of hearing about AI?

CRM 124

CRM Technology Technology Campaign 124

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 120

Customers Referrals Clients Strategize 120

Partners in Excellence

APRIL 9, 2024

The rates of change and disruption seem to be accelerating. And it would be unrealistic to expect any of this change for the better. We tend to make things more complex or more difficult than they need be. We make our work harder than it should be, then as a result find our calendars overwhelmed.

CRM 116

CRM Technology Technology Pipeline 116

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Strategize 97

Strategize Campaign Technology Technology 97

Search Engine Land

APRIL 16, 2024

Customer research. The latter helps SEOs surface things like: New keywords. The tool (and a bit of a mentality shift) helps you apply a real-time approach to your top keywords, not a set-and-occasionally-review process. Customer research You’re undoubtedly doing some version of customer research (right?)

CTR 105

CTR Growth Campaign Service 105

Partners in Excellence

APRIL 2, 2024

But, as we work in organizations and work with our customers, sometimes this can be the source of a giant disconnect. We know what questions we need the customer to answer to qualify the deal, we know how to present the capabilities of our products, how to handle objections, how to move to close.

Customers 111

Customers Closing Presentation Product 111

Salesforce

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. Algo adopted a large language model (LLM) to help onboard new CSRs faster. That’s where RAG can help. Bottom line: You can trust the responses to be relevant and accurate.

Trust 122

Trust Represent Start-ups Technology 122

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. And the problem only seems to be getting worse. He got in touch with Search Engine Land after trying to trying to purchase YouTube reservation ads – only to be told by his Google rep that they had never heard of them.

Engineering 137

Engineering Clients Networking Represent 137

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 143

Customers Retail GTM Trust 143

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. You may have heard “agile is dead.” I’m here to tell you there’s truth in these accusations.

Manufacturing 110

Manufacturing Promote Pipeline Technique 110

Martech

DECEMBER 18, 2023

Part one can be found here. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company.

Government 142

Government Campaign Strategize Customers 142

Partners in Excellence

MARCH 6, 2024

We seem to be on diverging paths, and this creates problems for both buyers and sellers. We don’t help them by repeating what they already know. Likewise, they don’t need our “glamour list,” all the great logos and customers. What do our customers need? What don’t buyers need from sellers?

Education 119

Education Trust Sell Product 119

Partners in Excellence

MARCH 7, 2024

Carlos nets it out, “Selling is helping.” ” But he also goes further, talking about selling forces us to be students–constantly learning about our customers and our own organizations. I believe the experience of being in both roles has helped me be a better marketer and also better in sales.

Sell 108

Sell Tradeshows Pitch Up-sell 108

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Service 132

Service Customers Networking Negotiate 132

Partners in Excellence

APRIL 16, 2024

We are inspired by thousands of articles, podcasts, and videos–each offering the same answers to what we have to do to be successful. (I We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and our companies to be successful.

Cross-sell 103

Cross-sell Pipeline Meeting Presentation 103

Martech

APRIL 10, 2024

Innovation shouldn’t be a buzzword. It should be the lifeblood of martech. User-friendliness should be the cornerstone of every martech product. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Well, not anymore.

Pitch 105

Pitch Product Electricity Healthcare 105

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Partners in Excellence

FEBRUARY 17, 2024

So much opportunity is lost, both for sellers and customers, because of diagnostic problems. These tend to fall into two categories: “Mis-diagnoses,” incorrectly identifying the problem/solution; and Missed Diagnoses, not recognizing that something might be changed or improved. As sellers we get to help them recognize this.

Manufacturing 107

Manufacturing Represent Clients Education 107

Partners in Excellence

MARCH 25, 2024

I think what draws me to Keenan and his perspectives is his obsessive focus on the customer. What are their problems, how do we help them better understand them? How do we identify the GAP between where they are and where they need to be? How do we help them close that gap, achieving their goals. Keenan sums it up well!

Sell 107

Sell Up-sell Consult Drivers/motivators 107

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand.

Click Through Rate 95

Click Through Rate Territory Retail Service 95

Martech

APRIL 24, 2024

Insufficient customer groundwork to amplify technology’s business value. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes. Martech should be aligned with marketing processes from the beginning.

Process 74

Process Technology Technology Government 74

Understanding the Sales Force

MARCH 20, 2024

It will be worth it! A book like this might not be the perfect read for you, but as a former Jew that converted to Catholicism twenty-two years ago at age forty-six, I found it helpful, useful, insightful, powerful, and conclusive. That also happens to be my analogy. We’re almost there. million salespeople.

Process 133

Process Pipeline Sales Gaming 133

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 110

Trust Customers Healthcare Service 110

Salesforce

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Partners in Excellence

JANUARY 24, 2024

AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. The LLMs will provide ideas, insights.

Represent 110

Represent Presentation Up-sell Engineering 110

Partners in Excellence

MARCH 11, 2024

Don’t get me wrong, these tools are very powerful and helpful. There are prompts for “researching and understanding” any role you might be selling to. There are hacks piled on top of other hacks–I suppose helping us become even more efficient. The key reasons that would drive a customer to change.

Healthcare 108

Healthcare Drivers/motivators Engineering Presentation 108

Partners in Excellence

FEBRUARY 6, 2024

” “Do we have answers that are meaningful and impactful to our customers, and do they get it?” I ask, “Why is this important to the customer? Every once in a while, someone will pose that as a query to ChatGPT, with responses being very generic-not specific to the customer or current situation.

Presentation 109

Presentation Technology Technology Conversion 109

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

SQL 100

SQL Cross-sell Campaign Trust 100