Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Prompt What are the top use cases for startups using generative ai for growth efforts? I am trained with MarTech content.

Objectives and Key Results 90

Objectives and Key Results Lead generation Growth Campaign 90

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Source: Google Trends By March, 60% of writers already used AI in their work, a Hackernoon poll showed. Use AI to craft engaging social media posts tailored to your target audience.

Objectives and Key Results 124

Objectives and Key Results A/B testing Strategize Angle 124

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. By learning to coexist with AI and weaving AI-driven technologies into our tool stack, we can be more powerful and significantly more efficient as SEOs. Take the guesswork out of schema markup.

SQL 117

SQL Price Start-ups Engineering 117

Search Engine Land

MARCH 5, 2024

Some of this is AI, and that’s OK.” ” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic. .” AI does its thing.

Technique 98

Technique Price Process Engineering 98

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. an AI-powered language model developed by OpenAI.

Objectives and Key Results 111

Objectives and Key Results Campaign Referrals Gaming 111

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact.

Government 108

Government Legal Trust Promote 108

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

Legal 104

Legal Contact Territory Prospecting 104

Salesforce

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. So, where is your AI data coming from? Data traceability is super important.

Government 113

Government Healthcare Trust Represent 113

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 104

Trust Customers Healthcare Service 104

Martech

JANUARY 22, 2024

1 challenge for marketers who are new to generative AI is crafting great prompts. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. As it turned out, you did get value from it.

Lead generation 103

Lead generation Engineering Technology Technology 103

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. Meanwhile, the image generator of Google’s Gemini began generating images of people where the race was wrong while not being racist imagery. That’s a big step forward for AI, IMOP. Is it an assertion of humanity?

Territory 86

Territory Government Launch Networking 86

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. Up to 44.5%

B2B 119

B2B Networking Campaign Technology 119

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 106

Real Estate Campaign Conversion Pitch 106

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Strategize 124

Strategize B2B B2C Trust 124

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy.

Clients 137

Clients Objectives and Key Results Legal Engineering 137

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences.

Price 121

Price Engineering Launch User Experience 121

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. The Perspectives filter Launched in May 2023, Perspectives was explicitly launched by Google as a counterpoint to AI. I’m talking about “hidden gems.”

Launch 118

Launch Referrals Strategize Networking 118

Search Engine Land

MAY 9, 2024

By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. My next click will be to look at the suggested shoes, not to read another five blog articles. We’re optimizing for AI. Information foraging theory.

Engineering 104

Engineering Angle UX Trust 104

Search Engine Land

JULY 24, 2023

Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question that tells the AI the desired response you seek.

Objectives and Key Results 96

Objectives and Key Results Angle Healthcare Finance 96

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. It looks like Google has taken note and is working to decide how to reward that in the age of over-produced, AI-heavy content.

Real Estate 110

Real Estate Trust Healthcare Click Through Rate 110

Salesforce

NOVEMBER 2, 2023

Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers. The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service.

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. It all starts with leveraging what humans still deliver better than AI: original ideas. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

Start-ups 123

Start-ups Launch Gaming Promote 123

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. But she knew what she could do only if the CFO would fund an annual budget.

A/B testing 110

A/B testing Tradeshows Finance Cross-sell 110

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. We’ve seen this on social platforms over the years.

Campaign 100

Campaign Strategize Launch Promote 100

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Leading up to this: In January, we learned that Google would unveil a version of its search engine with chatbot features. Dig deeper.

Engineering 125

Engineering Follow-up Launch Start-ups 125

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Example Initial goal: Write a blog post about our eco-friendly kitchen products.

Process 117

Process Objectives and Key Results Angle Follow-up 117

Search Engine Land

OCTOBER 4, 2023

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. The decision to revamp Amazon, which has been codenamed Project Nile, reportedly comes from new VP Joseph Sirosh, a former Microsoft AI executive.

E-commerce 123

E-commerce User Experience Retail Engineering 123

Sales Hacker

APRIL 8, 2024

From B2B contact databases and data-rich platforms to AI email assistants and video personalization, we feel confident these tools can provide a competitive edge when prospecting and reaching out to your ideal customer profile (ICP). As a product, Lavender’s AI engine analyzes and helps you improve your emails and replies in real time.

B2B 101

B2B Prospecting Sales Price 101

Search Engine Land

OCTOBER 23, 2023

Enter Bard , Google’s answer to the AI chatbot revolution. Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain!

Niche 139

Niche Engineering Strategize Consult 139

Salesforce

FEBRUARY 21, 2023

The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Sell 98

Sell Technology Technology Pipeline 98

Search Engine Land

APRIL 8, 2024

Here’s the formula for calculating content marketing ROI: (Return – Investment) / Investment x 100 = ROI percentage Your “return” is the revenue generated from your content marketing. This could be from direct sales or leads that eventually convert to sales. More leads? Generating leads.

Objectives and Key Results 117

Objectives and Key Results Promote Campaign Drivers/motivators 117

Search Engine Land

AUGUST 14, 2023

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. If you sell products on Amazon, this feature could lead to more sales. across a broad selection of products” have been opted into the test, Amazon said in a blog post.

Retail 90

Retail Engineering Product Customers 90

Salesforce

NOVEMBER 21, 2023

Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service productivity. They also know that customer trust can lead to more sales. Let’s look at how field service management with AI, training, and incentives can set your team up for success.

Service 105

Service Growth Cross-sell Appointment 105

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Freshly out as a public beta is the AI assistant in the conversations inbox. Generate blog ideas.

Niche 92

Niche CRM Contact Sales 92

Veloxy

MAY 30, 2024

How can you convince them that it can lead to ROI and sales? I’ll help you harness the power of outbound marketing to lead your business to prosperity. I’ll help you harness the power of outbound marketing to lead your business to prosperity. With the advent of digital technology, cold outreach has transformed.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Search Engine Land

SEPTEMBER 14, 2023

This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. Prompt protocol Crafting effective prompts is crucial for generating unique outputs. Unlocking the power of prompts is key to supercharging your SEO content strategy. But where should you start?

Follow-up 137

Follow-up Start-ups Presentation Process 137

Search Engine Land

MAY 20, 2024

To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas. To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas. Typically, this relates to products or services.

Non-Profits 111

Non-Profits Drivers/motivators Finance Service 111