Veloxy

JUNE 17, 2021

Since time is literally money when it comes to business, sales leaders have devised a way to instill dollar value on a day’s work. It analyzes exactly how fast deals are moving through your pipeline and generating revenue. A sales velocity equation typically uses four metrics. Tap Here for a Free Sales Velocity Consultation.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 118

B2B Represent Campaign Strategize 118

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. Using the applicable insight and practices in this guide, you’ll not only help optimize and get more ROI from your Salesforce instance, but you’ll also improve sales team morale and your reputation as a champion at your company.

Sales 290

Sales Quota Up-sell B2B 290

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. So, what does the right way look like? Maybe you’ll earn some leads.

B2B 108

B2B Promote Engineering Up-sell 108

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Either way, know what you want to achieve before diving in. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A note on size.

Niche 131

Niche Negotiate Legal Contract 131

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 105

B2B Represent Campaign Strategize 105

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 113

Trust Customers Healthcare Service 113

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? In my opinion, it’s always okay — when used ethically.

B2B 92

B2B Click Through Rate Lead generation Engineering 92

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

B2B 92

B2B Teamwork Referrals Cross-sell 92

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Attributing sales to marketing is a challenge. Competition.

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

Salesforce

SEPTEMBER 11, 2023

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization.

B2C 114

B2C Sports Referrals Non-Profits 114

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Access to more data.

GTM 94

GTM Growth Cross-sell Referrals 94

Search Engine Land

JUNE 7, 2023

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics.

B2B 93

B2B Niche Pitch Campaign 93

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today.

Lead generation 94

Lead generation Real Estate B2B Manufacturing 94

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. While it‘s still used widely, there are a handful of critics who believe it‘s a little outdated and perhaps even misguided.

B2B 133

B2B Pipeline Represent Sales 133

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. But there is a middle ground.

Objectives and Key Results 80

Objectives and Key Results Price Follow-up Start-ups 80

ConversionXL

JUNE 2, 2022

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!

Strategize 102

Strategize Referrals Contact Pipeline 102

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing?

Campaign 139

Campaign Drivers/motivators Pipeline Education 139

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

JUNE 16, 2023

A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. Follow the tips below to create and execute a symmetrical buyer journey-based content strategy. Follow the tips below to create and execute a symmetrical buyer journey-based content strategy.

Objectives and Key Results 98

Objectives and Key Results B2C Price Launch 98

Heinz Marketing

JULY 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. and Digital CX: Next Steps for B2B Marketers. into specific and pertinent questions for B2B marketers. Social marketing: How to reach your audience.

B2B 96

B2B Networking Campaign Growth 96

Lead Fuze

SEPTEMBER 30, 2023

Whether you’re a startup founder, a small business owner, or an experienced marketer, understanding how to generate leads while spending no money can be the key to sustainable growth. Discover how platforms like social media and email marketing can boost your site’s traffic without spending a dime.

Lead generation 52

Lead generation Cold Call Strategic planning Technique 52

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

CTR 97

CTR Real Estate Engineering Trust 97

Lead Fuze

JULY 3, 2023

Understanding how to work leads is a crucial aspect of any business’s growth strategy. No matter your profession, the capacity to generate and nurture quality leads is essential for any business’s growth. It’s like having your own personal army of lead generators.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The masses are beginning to understand this new way of doing business, so it’s an even greener field abroad. What is fintech marketing? Just how big is the market size of the fintech industry?

E-commerce 112

E-commerce B2C Finance Referrals 112

Sales Pop!

MARCH 29, 2022

Do you know why almost 90% of the leads you attract don’t end up making a purchase? That is all because resource owners don’t use really good lead generation services. After all, the process of attracting leads is not as simple as it may seem at first glance. That already sounds difficult.

Lead generation 94

Lead generation Price B2B Healthcare 94

ConversionXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. However, that’s not to say content doesn’t matter. Andrei Faji, Engagement Marketing @ PandaDoc. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Salesmate

JANUARY 28, 2020

Back in the days, students and knowledge-seekers used to choose a guru. Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques. Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques. Gary Vaynerchuk.

Technique 143

Technique B2B Sales Cold Call 143

Search Engine Land

JULY 31, 2023

While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share.

Trust 90

Trust Territory Manufacturing Price 90

Search Engine Land

APRIL 4, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding.

B2B 98

B2B UX CRM Promote 98

ConversionXL

OCTOBER 9, 2019

Video marketing is booming. Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. Content marketing in general—and video marketing in particular—needs strategic planning to work. It’s no longer news.

Lead generation 110

Lead generation B2B Promote Strategic planning 110

Lead Fuze

SEPTEMBER 30, 2023

Whether you’re a small business owner, an online influencer, or a marketing professional, understanding how to generate leads organically can be pivotal for your success. How do I ensure that my efforts to generate leads organically translate into tangible results? What are the 3 ways to generate leads?

Growth 52

Growth Lead generation Gaming Strategic planning 52