Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
The Gist: Salespeople are being taught to fear cold calling by people who should know better. The reason is simple and straightforward: if the person who answers your call agrees to a meeting, you no longer need a sequence. How exactly does getting a cold email create the desire to speak to the person who sent it?
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