Highspot

JANUARY 22, 2024

Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why? A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

SalesLoft

NOVEMBER 17, 2020

Today’s top-performing sales reps use data, intelligence, and productivity tools 30% more than average performers. Whether you need to gain visibility into pipeline activity, manage deals, or decrease rep ramp time, Sales Engagement tools can help you improve efficiency, leading to sustained growth and profitability.

Territory 105

Territory Sales Technology Technology 105

ConversionXL

JUNE 15, 2021

In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to.

Education 153

Education Presentation Promote Campaign 153

Lead Fuze

JUNE 26, 2023

We will explore how to define your service range from content creation to lead generation strategies and discuss effective financial management techniques for your agency including regular invoicing and pricing strategies. How do social media marketing agencies make money? You gotta get your finances in order.

Legal 98

Legal Lead generation Finance Technique 98

Miller Heiman Group

JANUARY 9, 2020

This guest blog post features one of our inaugural Miller Heiman Group Icons, Nicholas Gregory. In this post, he recommends ways that sales enablement leaders can implement sales transformation strategies. What Should the Scope of Sales Enablement Responsibility Be? Listen: Find the Magic in Sales Transformation.

Cross-sell 63

Cross-sell Sales Territory Legal 63

Partners in Excellence

MARCH 16, 2021

As sales professionals, we are responsible for driving revenue growth for our companies. We look at how to we reach and engage the customers in our ICP effectively and efficiently. They constantly search for something new, something different, something hot. We assess things like our ICP. Inevitably these fail.

Growth 91

Growth Process Follow-up Up-sell 91

Heinz Marketing

AUGUST 13, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Talk to Your Audience: The right message to the right people at the right time. How to Talk to Your Audience: The right message to the right people at the right time.

B2B 52

B2B Growth Start-ups Follow-up 52

Lead Fuze

NOVEMBER 17, 2023

This is no fantasy tale; it’s real, it’s here, and it can revolutionize how we approach marketing. Wondering how to design an AI marketing strategy ? How do you create an AI strategy? How to design a marketing strategy? Don’t fret! This post will be your guide through this thrilling landscape.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

Conversion 156

Conversion Growth Gambling A/B testing 156

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Lead Fuze

SEPTEMBER 2, 2023

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. But with so many businesses vying for attention in today’s saturated marketplaces, how do you stand out? How do you convert casual browsers into loyal customers? The objective?

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

Lead Fuze

SEPTEMBER 30, 2023

Whether you’re a startup founder, a small business owner, or an experienced marketer, understanding how to generate leads while spending no money can be the key to sustainable growth. Discover how platforms like social media and email marketing can boost your site’s traffic without spending a dime.

Lead generation 52

Lead generation Cold Call Strategic planning Technique 52

Veloxy

NOVEMBER 29, 2021

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply.

Sales 290

Sales Quota Up-sell B2B 290

ConversionXL

OCTOBER 7, 2021

How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Then we ship it to customers way before it’s ready.

Product 142

Product Minimum Viable Product Price Launch 142

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

ConversionXL

JUNE 25, 2021

The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Salesmate

JANUARY 26, 2021

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates. Now, they’re not just making a purchase; customers are interacting with sales executives and following their updates on various social media platforms. So, how can you retain the customers?

Campaign 136

Campaign Prospecting Closing Trust 136

Lead Fuze

SEPTEMBER 30, 2023

Have you ever wondered how artificial intelligence could be your secret weapon in the competitive world of affiliate marketing? How to make money with AI in affiliate marketing? This is where artificial intelligence comes into play by optimizing content based on data sources such as consumer behavior patterns and market trends.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior.

Niche 98

Niche Finance Negotiate Technique 98

Lead Fuze

JUNE 30, 2023

Determining what to offer can be a challenging endeavor for any organization, from new businesses seeking their initial item to well-established companies wishing to broaden their selection. We’ll also discuss how understanding your buyer persona can significantly influence what products or services you should offer.

Sell 52

Sell Non-Profits Referrals Strategize 52

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? In fact, there’s a dynamic power shift taking place in the B2B space, with users expecting a customized, digitized, and seamless experience throughout the sales funnel.

B2B 98

B2B Customers B2C User Experience 98

PandaDoc

OCTOBER 30, 2023

Gamification took the sales industry by storm in the latter half of the previous decade — and with good reason. Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Let’s jump in! People love to play games.

Process 52

Process Objectives and Key Results Gaming Sales 52

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. We developed this guide to help you understand how and why you should invest time into better understanding your audience and targeting your marketing. Behavior , such as brand loyalty, channel preferences, and other shopping habits.

Niche 101

Niche Non-Profits Represent Strategic planning 101

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. Software and online-services companies can quickly become billion-dollar giants, but the recipe for sustained growth remains elusive. Image source).

Growth 117

Growth SQL A/B testing Conversion 117

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. Competencies That Every Entrepreneur Needs How to Build Competency What is Entrepreneurial Competency? Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. The real kicker?

Start-ups 63

Start-ups Teamwork Follow-up Service 63

Lead Fuze

JUNE 26, 2023

They provide insights into client demographics, behaviors, motivations, and goals – all critical elements for crafting effective marketing strategies tailored specifically towards them. Launching a successful marketing agency can be a daunting yet rewarding endeavor. Specialize in What You’re Good At Focus on your strengths.

Launch 52

Launch Niche Promote Clients 52

Hubspot

JULY 2, 2018

Did you know it costs five times more to attract a new customer, than to keep an existing one? Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty. Crew’s email list to get their “Flash Sale: Midnight” offers.

A/B testing 101

A/B testing Pitch Follow-up Promote 101

CloserIQ

APRIL 23, 2019

Technology is essential in sales today. For buyers, finding the right sales technology can be a baffling process. With so much choice, how do you find the right solution? Photo source: The 6 biggest sales-tech trends to watch in 2016. With so much choice, how do you find the right solution? 1) Find a champion.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Partners in Excellence

JANUARY 7, 2015

My post, “Top Performers, Obsessive Learning, Relentless Execution” has stimulated a lot of discussion on both the blog, LinkedIn, and through email. But to produce results and sustaining that performance over time requires us to be continually learning and executing. Our learning informs how we execute.

Meeting 91

Meeting Sell Sales 91

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. This blog post will provide an in-depth guide on the strategies and techniques that can help turn every customer interaction into an upsell opportunity. It’s like having a personal shopper who always knows what you want.

Product 52

Product A/B testing Cross-sell Technique 52

Partners in Excellence

FEBRUARY 27, 2019

I wrote The Coming Sales Talent Crisis , focusing on the struggles our customers face in their buying journey. Helping our customers requires new sales skills. ” They are referring to the data that we see about the revolving door of sales talent we see in too many organizations. This process is complex.

Sales 73

Sales Consult Start-ups Growth 73

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve attracted new users to your website. Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. How Can We Make Online Buying More Personal?

Retail 112

Retail Objectives and Key Results Sales Follow-up 112

Capterra Sales & Marketing Software

OCTOBER 22, 2021

The post How To Equip Your Marketing Team for Digital Transformation appeared first on Capterra. Digital marketing is changing more than just the way your customers interact with your brand—it’s changing how you market too. For marketers today, digital transformation is one of the most important topics.

Technology 94

Technology Technology Cold Call Campaign 94

ConversionXL

APRIL 18, 2019

For sustainable, valuable search traffic, you’d better provide it. Still, to translate the “make users happy” bromide into something executable, you need to know a few things: How Google (and others) define search intent; How to evaluate your target keywords for intent; What to do with search intent data. Learn something (e.g.

UX 126

UX Engineering Click Through Rate Follow-up 126

Sales Hacker

JULY 18, 2022

This piece looks at how to harness the power of sales automation for customer retention with 5 ready-made, templated processes , and 5 best practices to consider on your automation journey. One surefire road to customer churn is the customer not knowing how to use the product. Educational sequences.

Process 76

Process Education Contract CRM 76