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7 B2B content distribution strategies that work

Search Engine Land

Here are a few proven ways to supercharge your B2B content distribution strategy. LinkedIn is often the top choice for B2B marketers, as it’s a professional network with over 700 million users. I’ve been in the content trenches for years, and I’ve seen firsthand what works (and what falls flat).

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Build sales funnel stages that lead customers to a purchase

PandaDoc

And it’s because they’re nurturing their leads the wrong way. A sales funnel is nothing more than a visual pipeline of how a lead is ideally supposed to make its way to conversion. Elmo Lewis as the inventor of the sales funnel way back in 1898. Is this something you don’t have to picture, because you’ve lived it?).

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The Ultimate Guide to Personal Branding

Hubspot

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. And since 64% of today’s customers are belief-driven buyers, they want to support brands that “can be a powerful force for change.". Unaware of your personal brand?

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. Most buyers aren’t open to outbound selling. The buyer is experiencing a problem and is researching to understand it. The buyer has defined the problem. The buyer has decided on a solution.

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A guide to sales workflow process to increase your profit

PandaDoc

It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. A sales process flowchart is an easy way to add structure to your workflow. What is a sales workflow?

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A Guide to Sales Enablement: Process, Framework and Tools

Lead Fuze

Sales Enablement is centered around Getting the right people in the right conversations with the right decisions makers in the right way. Defining Sales Enablement: What It Is, Why It Is Important, and How To Do It Properly. A good sales enablement strategy will provide your reps with the right tools and content to help them succeed.

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How Video Consumption is Changing in 2020 [New Research]

Hubspot

According to HubSpot's 2020 State of Marketing report , video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing.