Remove blog the-new-sales-storytelling
article thumbnail

Mastering the Art of the Cold Open: Engaging B2B Audiences from the Get-Go

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication.

B2B 130
article thumbnail

Re-Air: Reestablishing Water Cooler Conversations with Jerome Deroy

criteria for success

Happy Monday, Let's Talk Sales listeners! Check out our previous conversations with him on storytelling here (Ep. Based in NYC, Jerome also lectures at Parsons New School of Design in New York City on The Art of Storytelling. Intentional, deliberate on-boarding for new hires. Subscribe to our blog !

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Reads: The Power of Storytelling, Strategy Failure, and Quality Sales Leaders

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets. ” What You Lose with Your New Strategy.

B2B 86
article thumbnail

Reestablishing Water Cooler Conversations with Jerome Deroy

criteria for success

Happy Monday, Let's Talk Sales listeners! Check out our previous conversations with him on storytelling here (Ep. Based in NYC, Jerome also lectures at Parsons New School of Design in New York City on The Art of Storytelling. Intentional, deliberate on-boarding for new hires. Subscribe to our blog !

article thumbnail

10 ways to leverage generative AI for advanced SEO

Search Engine Land

Predictive content planning Utilize AI to analyze internal and external search behaviors and sales data to identify emerging trends. Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic.

Niche 131
article thumbnail

5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Salesforce

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. This genuine evolution in her music and image cemented her brand authenticity, strengthened the bond with her followers, and brought new people into the fray. Yes, we’ll be referencing Taylor songs in this piece.

article thumbnail

8 reasons to include elements of storytelling in your sales strategy

PandaDoc

Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Stories do the job better than facts – you only have to look to the tabloid news cycle to see that. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Stories Are Memorable.

Technique 111