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How to prevent AI from taking your content

Search Engine Land

This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself in generative AI-powered world while still benefiting from emerging technologies. What can AI take from your content? Let’s define our terms.

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How to demonstrate E-E-A-T in AI-generated content

Search Engine Land

But when it comes to SEO, cost-savings don’t matter as much as content quality. Let’s use Google’s template for search quality – experience, expertise, authoritativeness and trustworthiness or E-E-A-T – to assess and improve AI-generated content. And there are thousands of Google search results to prove it.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

They reflect the entire website’s organic traffic performance, not just the specific sections related to affiliate marketing. Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses.

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This day in search marketing history: January 20

Search Engine Land

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

With numerous strategies, tools, and approaches at your disposal, it can be challenging to navigate this competitive industry. Gaining knowledge of how to run a flourishing digital marketing agency is necessary for those wishing to succeed in the continuously shifting online sphere.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Profitable is a Social Media Marketing Agency? How Are Social Media Companies Run?

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Hiring Better Sales People (pt.1)

Anthony Cole Training

What challenges have you had trying to hire better sales people? Often, if not always, one of the answers has to do with hiring better sales people. That includes your recruiting process! The first step - in the process to hire better sales people - is to establish the right profile and then STICK to that profile.

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