Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Help you understand the different areas where ML-based automation can help boost efficiency and improve outcomes for digital marketers. You can also analyze unstructured text through syntax analysis.

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Search Engine Land

DECEMBER 18, 2023

Analyze the customer journey events leading to cart abandonment. What is a use case in a CDP? In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Objectives and Key Results 85

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 85

Hubspot

APRIL 30, 2021

It'll also let you know what links they're interested in, what CTAs they're clicking, and more. You used to have to set up custom event tracking, which can be confusing. Before you continue, it's a good idea to explore around and see what's new in GA4. This is what it looks like when you see enhanced measurements: 5.

Start-ups 100

Start-ups Customers Process 100

Search Engine Land

DECEMBER 6, 2023

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. Understand how users interact with different content types and what captures their interest the most, then build on these insights.

Niche 131

Niche User Experience CTR Click Through Rate 131

Sales Hacker

JULY 8, 2022

Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value. Watch: Episode 33: This Could Have Been a Sequence (15 mins). Sharing free (non-gated!)

Prospecting 84

Prospecting Closing Conversion CRM 84

Hubspot

JULY 22, 2018

And that's just the beginning of what you can do with workflows. And that's just the beginning of what you can do with workflows. Main Triggers: Page Views or Content Offer Downloads. You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free.

Contact 101

Contact Promote Up-sell Follow-up 101

Salesforce

DECEMBER 6, 2023

What’s good communication? Practice active listening, document, and share what you hear back to your business and technical stakeholders for agreement. Despite what you might think, I wasn’t born knowing Salesforce. When a new release comes out, I write a blog about it. How do they do it?

X-functional 110

X-functional Trust Technology Technology 110

SalesforLife

JUNE 27, 2019

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. 2) Referrals.

Campaign 95

Campaign Referrals Pipeline Territory 95

Search Engine Land

MAY 30, 2023

What events should we set up on our website? GA4 lets those with Editor or Marketer roles create audience triggers when users reach key milestones like initiating X sessions, reading Y articles, or crossing Z conversion thresholds. Explore what this means for optimizing the company’s digital marketing strategy.

B2C 115

B2C Sports Referrals Non-Profits 115

Heinz Marketing

DECEMBER 10, 2023

In dark times like these, it’s important to turn your focus inward to get the most out of what you already have—your existing customers. Automation: Users can set up automated workflows and campaigns triggered by specific customer actions or events. I’m sure I’ve just scratched the surface on what this platform can do.

Click Through Rate 68

Click Through Rate Cross-sell Campaign Growth 68

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. blog posts, articles, videos, etc.),

B2C 115

B2C Retail B2B Campaign 115

ClickFunnels

NOVEMBER 24, 2022

What is Digital Marketing? Before we dive into the strategies, it’s important to first understand what digital marketing is and how it works. What do they need? What problems do they have? What are they afraid of? What is their demographic? What are the biggest stressors in their life?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

PandaDoc

DECEMBER 19, 2022

You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. An ideal customer profile (ICP) describes what the most fitting potential buyers should look like. Sales prospecting acts as the first stage in the sales process. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

SalesLoft

SEPTEMBER 7, 2022

The Importance of Sales Follow-up Emails. There’s a good chance you’re giving up on sales follow-up emails too soon. Where a prospective client may not respond to your initial email, they may do so after the second, third, or fourth follow-up email. These important emails keep you and your product top-of-mind. When To Send a Follow-up Email.

Follow-up 52

Follow-up X-functional Prospecting Sales 52

Heinz Marketing

JANUARY 21, 2022

We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. . Every email template, scheduled or triggered email, active landing page, and landing page template needs to be updated.

Start-ups 85

Start-ups Follow-up Meeting Campaign 85

Search Engine Land

AUGUST 25, 2023

You’ll have to fix stuff that people think is critical or convince those same people not to touch anything despite what they perceive as red flags. Guess what, that’s OK. What does it mean to be strategic? While you can find much of that information online for free, it’s often a complicated mess.

A/B testing 92

A/B testing Strategize CTR Clients 92

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. So, what are some lead generation trends to adapt to your 2022 strategy? By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Lead generation 98

Lead generation Real Estate B2B Manufacturing 98

Veloxy

NOVEMBER 29, 2021

Of course, we’d prefer you to switch over and experience an ROI in the first month, which is what happens to most of our users. What is Sales Acceleration? What is Sales Acceleration? Let’s start by sharing what Sales Acceleration isn’t. It’s all about crushing quota! Table of Contents.

Sales 290

Sales Quota Up-sell B2B 290

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Match the intent of a blog post with the correct offer. Ask, “what’s in it for me?”. What’s in it for me,” is such an underrated question in marketing. Build a proper lead magnet (or several).

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Heinz Marketing

AUGUST 13, 2020

This crisis intensified what we all saw coming – declining account engagement, lower lead quality and volume, more complex decision-making processes, ineffective channels, an overwhelming amount of content and messages. Since the pandemic hit, business leaders are asking themselves (and us) “Now what do we do?”. Enter “ No Forms.

Cold Call 93

Cold Call Clients Pipeline Consult 93

Heinz Marketing

AUGUST 27, 2020

In a nutshell, ask yourself : What does our buyer already know? . By focusing on what your buyer knows, you can formulate your message suited for the buyer. . What are the 5 Stages of Awareness? He doesn’t know who you are, what you sell, or what your company does. That’s what matters. The remedy?

B2B 121

B2B Healthcare Service Price 121

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Virtual Events.

A/B testing 101

A/B testing Tradeshows Education B2C 101

CloserIQ

APRIL 16, 2019

Leverage triggers. A trigger event is a potentially significant change to a client’s or prospect’s status quo that indicates a need for you to reach out. Below are some common triggers: Annual reports and investor briefs that outline strategic imperatives. One way to track triggers is with Google Alerts.

Strategize 63

Strategize Pipeline Prospecting Networking 63

Hubspot

JANUARY 2, 2018

6) "Congratulations again on the [trigger event]". If you started your email by acknowledging a trigger event, mentioning it again in your sign-off will subconsciously remind the prospect things are changing for their company -- so they might consider changing up their vendors, too. A lot more interesting, right?

Prospecting 101

Prospecting Sports Closing Start-ups 101

Lead Fuze

JULY 4, 2023

We’ll then dive into SEO optimization specifically designed for lead collection and why adding forms across blog posts is crucial. What are the 3 approaches of lead generation? What are the 4 L’s of a lead generation strategy? What is a lead generation article? ” popups that promote related content.

Lead generation 52

Lead generation Clients Strategize Technique 52

PandaDoc

JULY 14, 2020

Even when they’re worthwhile and engaging, pop-ups are still taking the customer’s attention off what they were originally viewing. You can even trigger pop-up based on how long someone has been on a certain page. You can even trigger pop-up based on how long someone has been on a certain page. Here are a few initial tips.

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

ConversionXL

FEBRUARY 18, 2016

Centralization provides the ability to discard expired code at an appropriate velocity (often you run temporary marketing tools) and make sure any new tags accounts for what’s already there – avoid conflicts, mis-implementations etc. The truth is that once you understand the basics, it essentially becomes a second language.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller.

Pipeline 95

Pipeline Campaign Sales Follow-up 95

Hubspot

JUNE 28, 2021

A lot of what makes websites work boils down to clear and intuitive navigation, well-written copy, and tasteful use of color , typography , and images — no design degree necessary. Lucky for us, there are many fascinating websites that have figured out what works. Honestly, I’m surprised that number isn’t higher. Let’s dive in.

Construction 101

Construction Presentation Contact Up-sell 101

Salesmate

JUNE 11, 2021

The following topics are being discussed in this guide, so you can directly jump to the one that you want to know about: What is Email Automation? . What is Email Automation? In these automated workflows, you can add actions, events, and conditions, so that whenever a set occurs, the email gets triggered.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Hubspot

AUGUST 12, 2020

What is inbound sales? With an outbound approach, you using a sales funnel to get in front of as many people as possible, potentially wasting your efforts by engaging with consumers who are uninterested in what you're selling. Today, the information that buyers need to make a purchase decision is just a click away.

Prospecting 97

Prospecting Sell Healthcare Sales 97

Hubspot

MAY 2, 2019

Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Stealth Marketing Examples (And Why They’re Bad). Sony Ericsson.

Customers 76

Customers Non-Profits Commission Manufacturing 76

Partners in Excellence

SEPTEMBER 4, 2015

At that point, I had done what I could with this client, and the ball was in their court. At that point, I had done what I could with this client, and the ball was in their court. Job well done, and we could have engaged in a conversation about ‘What’s next?'” First, a large client made a major acquisition.

Clients 91

Clients Contact Appointment Prospecting 91

Hubspot

APRIL 9, 2018

What’s holding you back?”. What are your company’s other priorities right now?”. What happens to those goals if you don’t act now?”. If I call you back next quarter, what circumstances will have changed?". What's going to be different next quarter?". When would be a good time to buy?”. Does this work for you?".

Prospecting 101

Prospecting Follow-up Sales Up-sell 101

Outreach

AUGUST 24, 2021

What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do. What is Email Open Rate? Our working lives revolve around email: many of us check it as soon as we wake up.

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

ConversionXL

NOVEMBER 18, 2014

Because confirmation emails are triggered by the user’s actions, your customers are expecting something – which means they open, notice and engage with them. They paired what they knew about their customers intent and their own goals as a company to deliver relevant offers. Image from MarketingSherpa.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Search Engine Land

FEBRUARY 6, 2023

So did this this new employee slip up and reveal what Google really thinks? Far more likely, he simply didn’t know what he was talking about. Google adds Siri Shortcuts to its iOS apps 2020: Users could take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.”

E-commerce 87

E-commerce Government Engineering Angle 87