Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

Objectives and Key Results 110

Objectives and Key Results UX Manufacturing Technology 110

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why? Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. However, the ROI can be enormous.

Strategize 106

Strategize B2B Legal Launch 106

Search Engine Land

FEBRUARY 19, 2024

What is an SEO strategy? What does better mean? Know what kind of content ranks for the terms you wish to target (so you can do something better). This step is critical in developing an effective SEO strategy, as you can’t create something uniquely valuable unless you understand what is already out there.

Strategize 115

Strategize Niche Angle UX 115

ClickFunnels

DECEMBER 19, 2022

Table of Contents: What Is Brand Awareness? Bonus Tip: Use the Hook, Story, Offer Copywriting Framework Want to Learn How to Write Emails That Convert? What Is Brand Awareness? Tell them your “origin story” – how did you come to do what you do now? Email #3: What Do You Do? The Email Marketing Conundrum.

Niche 130

Niche Pitch Launch Promote 130

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! What is AI-generated content? What does this have to do with AI content?

Engineering 125

Engineering Niche Technique Gaming 125

Search Engine Land

APRIL 5, 2024

Why we must do SEO audits Before we dive into the problems with SEO audits and what you can do about them, I would like to provide three arguments for why we need them. Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed. “ SEO audits are a waste of time.”

Hospitality 99

Hospitality Consult Clients Construction 99

Heinz Marketing

FEBRUARY 6, 2024

Leadership needs this cohesive framework to guide their teams to go to market with a consistent message. By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? There is always going to be some resistance to change.

Objectives and Key Results 106

Objectives and Key Results Campaign Strategize Start-ups 106

ClickFunnels

AUGUST 18, 2021

That’s what we’re talking about in this guide. What’s the difference between lead generation and brand awareness? Before people can buy from your business (action), they have to want what you offer (desire). But before they can want what you offer, they have to understand your offer (interest). Think of it like this.

Lead generation 245

Lead generation Contact Niche Gaming 245

Martech

DECEMBER 18, 2023

Segment your audience based on attributes like cart value, product categories or purchase history. What is a use case in a CDP? Here is how they can add value to your business. Business value To determine the business value, you need to identify the direct impact the use case will have on your organization.

Objectives and Key Results 93

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 93

Iannarino

JULY 9, 2021

So I asked my class one more question: other than your parents, what direct, personal experience have you had with a salesperson? The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. While some sales organizations still use legacy approaches, none of them are based on high-pressure sales.

Intrinsic 339

Intrinsic Sales Cold Call Technique 339

Search Engine Land

OCTOBER 26, 2023

What would the data show? In correlation analysis, a higher value indicates a stronger relationship between the two variables, while a value closer to zero signifies a weaker relationship. The debate over the significance of links has been a recurring theme in SEO. This got me thinking about how essential links really are today.

User Experience 119

User Experience Drivers/motivators Entertainment Sports 119

ClickFunnels

JANUARY 31, 2022

But guess what? What matters is that: Your lead magnet offers a solution to a problem that your potential customers are struggling with. Potential customers will use the quality of your lead magnet to determine what they can expect from your paid products. Impress them and they will be eager to learn what else you have to offer.

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Search Engine Land

DECEMBER 18, 2023

Segment your audience based on attributes like cart value, product categories or purchase history. What is a use case in a CDP? Here is how they can add value to your business. Business value To determine the business value, you need to identify the direct impact the use case will have on your organization.

Objectives and Key Results 85

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 85

Veloxy

JUNE 17, 2021

Sure, you might have quotas and deadlines that show accomplishment, but what exactly is the rate of your efforts? Since time is literally money when it comes to business, sales leaders have devised a way to instill dollar value on a day’s work. This intriguing value is what we refer to as sales velocity. Conversion Rate.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

ClickFunnels

DECEMBER 13, 2021

What Is a Lead? What Is Lead Generation? What Is a Lead Generation Funnel. What Determines Lead Quality? What Is the Purpose of Lead Generation? The most important principle in copywriting is illustrated by this joke: “What’s everyone’s favorite radio station?”. WII FM stands for “What’s In It For Me”.

Lead generation 263

Lead generation Promote Contact Campaign 263

Martech

FEBRUARY 2, 2022

As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? The question that I get asked in almost every training session is something like, “I love the idea of agile marketing, but what’s the best way to implement it at my company? The challenges with Scrum.

Campaign 94

Campaign Conversion Clients Product 94

ClickFunnels

JANUARY 26, 2022

Table of Contents: What Is a Lead? What Is Lead Generation? What Is a Lead Generation Funnel? Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? What Is a Lead? What Is Lead Generation?

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Search Engine Land

MAY 19, 2023

Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more. So, what is content readability, how is it measured, and how can you make your content easier to read? What is content readability? Make it more readable.

Objectives and Key Results 112

Objectives and Key Results Niche Technique Engineering 112

Search Engine Land

JUNE 22, 2023

What type of local content is worth your time and effort? We spend a lot of time testing campaigns at our agency to know what works and help keep our clients’ phones ringing without wasting time on strategies that don’t convert. Our first challenge: What content is worth your time and effort, and what doesn’t really matter?

Real Estate 100

Real Estate Trust Clients Referrals 100

Search Engine Land

MARCH 23, 2023

But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. All that said, let’s dive into what ChatGPT can do despite these limitations. Editing and refreshing content is a vital part of the SEO content lifecycle. ChatGPT is trained on data from 2021 and prior.

Real Estate 96

Real Estate Conversion Price Engineering 96

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. You can read the full HubSpot blog here , encapsulating the entire scope on how to effectively take value from the freemium model. Thanks for reading The GTM Newsletter!

GTM 87

GTM X-functional Inside sales User Experience 87

Lead Fuze

JULY 3, 2023

The ultimate goal is to implement a value-based selling framework within your sales organization. By learning to adapt within this framework and enhancing perceived worth through resource provision, you’re sure to elevate your sales conversations and overall performance.

Education 52

Education Trust Sales Construction 52

Heinz Marketing

OCTOBER 8, 2022

In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. She writes, ” Surveys reveal that employees value change management too. ” 55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right.

B2B 121

B2B Negotiate Strategize Education 121

Heinz Marketing

DECEMBER 11, 2020

The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. By providing high-value content, they will exchange their contact information for obtaining the relevant content piece like an industry whitepaper.

Campaign 139

Campaign Drivers/motivators Pipeline Education 139

Martech

MARCH 8, 2024

Dig deeper: How to assess your organization’s AI readiness with the 5P framework Know before you go When searching for training resources to help you or your team better understand AI for marketing. This is the 6th article in a series about how generative AI is impacting marketing.

Education 102

Education Entertainment Networking Legal 102

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. These ideas are organized into three categories: strategies, tools and tactics. Each has its own target audience expertise and product preferences.

B2B 110

B2B Cross-sell Hospitality GTM 110

Martech

DECEMBER 27, 2023

To authenticate your domain, configure four basic records: Sender Policy Framework (SPF) DomainKeys Identified Mail (DKIM) Domain-based Message Authentication, Reporting, and Conformance (DMARC) Brand Indicators for Message Identification (BIMI) Warm it up Warming up means slowly increasing the amount of messages you send from one email address.

Follow-up 130

Follow-up Contact Trust CRM 130

Salesforce

FEBRUARY 7, 2024

All of which are necessary to meet organizational impact goals and align with regulatory standards and frameworks. Start your AI for ESG plan today Learn how generative AI can be applied to ESG reporting tasks to help your company’s value — and the environment. What is generative AI for ESG reporting?

Meeting 52

Meeting Government Objectives and Key Results Trust 52

ClickFunnels

AUGUST 3, 2021

Table of Contents: What Is Sales Prospecting? #1 What Is Sales Prospecting? The post 10 Prospecting Tips To Explode Your Sales appeared first on ClickFunnels. Prospecting is a crucial part of the sales process. You need to identify prospects, reach out to them, and persuade them to take the next step in your sales funnel.

Prospecting 130

Prospecting Cold Call Objectives and Key Results Quota 130

Gong.io

DECEMBER 19, 2022

And the best way to become a consultant is to take a value-based selling approach. Value-based selling sees your sales reps putting buyers first, focusing on their needs at every sales funnel stage. If you want to reap the rewards of putting buyers at the heart of your sales process, you need to add more value. Here’s why.

Sell 90

Sell Pitch Trust Up-sell 90

Heinz Marketing

OCTOBER 16, 2020

What three key areas did marketers feel needed improvement? If you do not have time to spend watching the webinar, I would, at a minimum, download and use the FastFWD workbook as the frameworks outlined in the workbook will be helpful in the development process. By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing.

Pipeline 142

Pipeline Campaign Consult Start-ups 142

Search Engine Land

MAY 30, 2023

And you can also use this framework to figure out how to best use GA4 within your organization. What events should we set up on our website? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy.

B2C 113

B2C Sports Referrals Non-Profits 113

Search Engine Land

APRIL 4, 2024

Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing?

Referrals 121

Referrals CTR Territory Sports 121

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? But what conversion rate should you aim for? Continue reading… Table of Contents: What Is a Conversion? What Is a Conversion Rate? What Is a Sales Funnel? What Is a Conversion? What Is a Conversion Rate? What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

SaaStr

NOVEMBER 13, 2023

years, has seen massive growth and over 14 different frameworks, trust center capabilities, Enterprise risk management capabilities, audit capabilities, work center capabilities, over 100 plus integrations, and 350 different features. #1: What does shipping at 60% mean? How do you scale a product organization quickly? 1: Ship Fast.

Product 91

Product Construction Trust Start-ups 91

Lead Fuze

AUGUST 29, 2023

Table of Contents: Understanding Conversion Rate Optimization (CRO) What is a Good Conversion Rate? What are the best practices for improving conversion rates? Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success.

Conversion 52

Conversion A/B testing User Experience Technique 52

Sales Hacker

MAY 22, 2020

We realized we needed a research and messaging framework we could apply to every prospect, regardless of their college basketball team or pet snake’s favorite 90s song. That’s why we came up with SP3O, a powerful framework for outreach personalization. That’s why we came up with SP3O, a powerful framework for outreach personalization.

Prospecting 109

Prospecting Sales Drivers/motivators Follow-up 109