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Segmentation for email campaigns: Best of the MarTechBot

Martech

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status.

Campaign 115
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256
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How to use post-campaign data to make your marketing better

Martech

The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. We’ll cover the importance of thorough data analysis, recognizing and overcoming biases and incorporating feedback loops to refine strategies — ensuring each campaign builds on the last. Get a second opinion.

Campaign 131
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3 strategies to navigate change as digital privacy evolves

Martech

states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage. Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S.,

Campaign 118
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The small B2B marketing team’s guide to ABM

Martech

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 122
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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. Reduced costs AI can also help reduce operational costs by automating tasks that do not require a close human touch — such as data entry, routine customer service inquiries, appointment scheduling, and follow-ups.