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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

Should we consistently invest in PR or SEO instead of short-term campaigns? Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. Both trends deserve further analysis.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Whether offensive, petty, or just plain ridiculous, check out five of the holiday campaigns that threw us for a loop. Starbucks' 'Rekindle' Campaign.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. Tell your company story. Image source ).

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9 Account-based Marketing Case Studies

ConversionXL

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. how long they spent on the site).

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Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. LEGO: A promotional video for the blind that includes no audio.