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Marketing Campaigns and Supply Chain

Heinz Marketing

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

Campaign 116
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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. Email Promotions. Where to start.

Promote 83
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 94
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How to maximize your local business’ Google Maps presence

Search Engine Land

Businesses must claim their storefronts within Google Business Profile to get in front of users in the most organic formats and promote them within Google Ads to see real success. Maintaining up-to-date store hours, phone numbers and important business information are all massive variables in a customer’s decision-making journey.

Campaign 110
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

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8 Follow Up Sales Strategies to Boost Your Referrals

CloserIQ

With a follow up system in place, you’ll know exactly when and how to ask your clients for referrals and actually get them. Businesses using referrals bump their conversion rate up to 70% and have a 66% faster close time because referrals build immediate trust with customers. Keep asking and following up for that referral.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Here are their five go-to tips.

Promote 101