Martech

AUGUST 8, 2023

The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio. Extending the series to a second season This spring, the second season of “Chiaki’s Journey” launched in order to build on the momentum and add to the saga established in Season One. Effie Awards. Image: Acura.

Campaign 86

Campaign Launch Strategize Promote 86

Salesforce

DECEMBER 14, 2023

Another year, another World Tour New York! Companies are now prioritizing first-party customer data in their marketing campaigns. Companies are now prioritizing first-party customer data in their marketing campaigns. This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 72

SQL Cross-sell Campaign Trust 72

Hubspot

MAY 24, 2013

The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. The campaign is creative and clever -- each piece pulling you further down the funnel to the final point of conversion: watching Arrested Development on May 26. InsertMeAnywhere.biz.

Campaign 77

Campaign Launch Promote Niche 77

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. You need not create a whole new email (see the Mud Pie example below to discover how a simple copy tweak here and there might suffice).

E-commerce 116

E-commerce Objectives and Key Results Campaign Launch 116

Hubspot

JUNE 28, 2017

Every update, from minor feature tweaks to major product launches, are pored over by a team. It’s these stories that bring to life campaigns across marketing and sales, and help us grow. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch.

Launch 73

Launch Product Objectives and Key Results Referrals 73

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Engineering 90

Engineering Promote Angle Healthcare 90

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. ” The ads were submitted to the awards circuit during 2013 and 2014. 1) Vodafone Fakka.

Campaign 75

Campaign Gambling Hospitality Launch 75

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. the New York Times) to sell fake ad inventory.

E-commerce 99

E-commerce Commission Campaign Niche 99

Lead Fuze

MAY 26, 2023

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. By employing the correct methodology and understanding, you can aid performers to attain new milestones in their vocations while constructing your own thriving venture.

Promote 52

Promote Pitch Technique Legal 52

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works. Pretty impressive.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Hubspot

APRIL 12, 2018

Creating innovative marketing campaigns is a necessity for D2C companies, many of which are up against some big-name competitors: Dollar Shave Club, for example, is up against Gillette razors, and Warby Parker’s eyeglasses compete with brands like Luxottica. Casper focuses their marketing efforts in two places: New York City and Los Angeles.

Manufacturing 76

Manufacturing Promote Launch Up-sell 76

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 72

Campaign Gaming Represent Launch 72

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

JUNE 14, 2021

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Minority founders often start bootstrapped, launch crowdfunding campaigns, or even try and raise initial funding through family and friends. Apply for Minority Business Grants.

Government 97

Government Agriculture Territory Finance 97

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., the first to purchase a new iPhone).

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

OCTOBER 12, 2016

In this post, we’ve featured Instagram Ads that impressed us (and in some cases, made us click) with actionable suggestions for your next Instagram Ads campaign. Why Launch an Instagram Ad Campaign. In this ad, she’s promoting a free webinar training in an effort to generate new leads and customers for her business.

Promote 78

Promote Campaign Launch Presentation 78

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., the first to purchase a new iPhone).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

DECEMBER 19, 2016

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

Promote 78

Promote Campaign Legal Niche 78

Hubspot

MARCH 30, 2015

The pictures he posts are a mix of the unbranded content that led to his Instagram popularity, and pictures he now posts to promote brands he''s partnered with, like Hyatt, Equinox, and Thom Browne. I''m not showing the dirty dishes in my kitchen sink," he told us in New York. His posts are editorialized, of course. "I''m

Campaign 78

Campaign Follow-up Promote Niche 78

Hubspot

NOVEMBER 28, 2017

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

JULY 16, 2015

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

Campaign 78

Campaign Technique Represent Launch 78

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

AUGUST 4, 2016

For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. What’s more, Google provides very good reports on AdWords campaign performance, and any suspicious activity is quickly exposed. So, why has it taken so long for most inbound marketers to adopt Google AdWords?

User Experience 59

User Experience Campaign Launch Promote 59

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. 1) Facebook launches Messenger Day. Source: Facebook.

Launch 76

Launch Objectives and Key Results Pitch Networking 76

Hubspot

JANUARY 3, 2013

but take every safeguard possible before launching the campaign, lest you turn out like one of these cautionary tales. Great news for Nintendo, right? Right -- until your mascot is walking around New York City getting arrested for frisky business. 1) Mario (Adult) Party. Mario's a character we all know and love.

Promote 75

Promote Networking Campaign Launch 75

Hubspot

JULY 11, 2016

Aptly set to The Last Goodbye by The Kills, the ad was produced by New York-based agency Droga5 and directed by Epoch's Martin de Thurah. Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. OptOutside.

Electricity 53

Electricity Retail Gaming Campaign 53

Hubspot

MAY 22, 2017

Their social media manager shares daily outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade studio. British online fashion and beauty retailer Asos keeps their feed updated regularly with colorful and bold product images and editorial snaps from their latest campaigns.

B2C 101

B2C Follow-up Retail Launch 101

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

SEPTEMBER 6, 2016

Their ads have found their way onto many sexist campaign roundups, including Adweek's Most Sexist Ads of 2013. In their latest campaign by Amsterdam's 72andsunny , AXE changes up their usual formula of six-pack abs and heterosexual pursuit, opting instead for a broad and inclusive representation of masculinity. The "That's a Buick?"

Campaign 51

Campaign Drivers/motivators Territory Education 51

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

FEBRUARY 11, 2018

Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The company used it to promote its customer service expansion across rural India last year. Miss Dior – The new Eau de Parfum. The 10 Most Watched YouTube Ads of 2017. Their latest?

Gaming 78

Gaming Drivers/motivators Sports Promote 78

ConversionXL

JUNE 4, 2019

A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. In 2020, they plan to launch Pokemon Sleep and “give players a reason to look forward to waking up in the morning.” New York City—the “Big Apple” and a desirable city—is in the very first shot.

Campaign 125

Campaign Technique Up-sell Represent 125

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. Host live videos to make announcements about products and provide updates or details about exciting news at your company. Generate Leads and Boost Conversions.

Follow-up 69

Follow-up Promote Education B2B 69

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Think about some of the best marketing campaigns you've ever seen. (Or Follow @Jenifer_Kern.

Follow-up 67

Follow-up Event Production Campaign Strategize 67