Search Engine Land

SEPTEMBER 12, 2024

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. The details. Advertisers will benefit from enhanced protections at no extra cost.

Launch 90

Launch Healthcare Finance Technology 90

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 123

Non-Profits Real Estate Launch Campaign 123

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 117

Retail Launch Manufacturing Campaign 117

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. D-ID launched a new AI-powered marketing suite.

X-functional 119

X-functional Launch Trust Technology 119

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. This approach helps small teams run effective, scalable campaigns without overwhelming their resources.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 130

Campaign Launch Growth Strategize 130

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I recommend launching your AI projects with a sense of exploration and experimentation.

Clients 134

Clients Strategize Launch Technology 134

Martech

NOVEMBER 8, 2024

Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. What prevents more effective learning after a campaign?

Campaign 131

Campaign Launch Strategic planning Strategize 131

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. These models mix in-house technology with third-party solutions. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 124

Retail Networking Transportation Hospitality 124

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Territory 121

Territory Transportation Electricity Government 121

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Technology can handle compliance, but accountability is a human responsibility.

Campaign 126

Campaign Strategize Technology Technology 126

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents. Processing. See terms.

Construction 125

Construction CRM Contact Follow-up 125

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience.

B2B 120

B2B Launch Pipeline Technology 120

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 122

Launch Campaign Technology Technology 122

Martech

AUGUST 1, 2024

It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Vimeo launched an AI-powered video translation solution that uses generative AI to translate video, audio, and captions into multiple languages while replicating the original speakers’ voices.

Technology 117

Technology Technology Campaign Drivers/motivators 117

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Request a free brainstorm call here.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MARCH 13, 2025

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The tool analyzes campaign data to identify patterns that may lead to ad fatigue.

E-commerce 106

E-commerce CTR Click Through Rate Government 106

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. This ensures alignment with market demands, leading to successful launches and sustained growth. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 126

Growth Entertainment Sports Strategize 126

Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. This doesn’t just improve the efficiency of marketing campaigns; it elevates the customer experience to new heights, making each interaction feel unique and valued.

Campaign 132

Campaign Launch Technique Strategize 132

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. It’s time we address it head on. Don’t let indecision become a competitive weakness in your organization.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., How do we bring that here?

Sports 122

Sports Gambling Entertainment Hospitality 122

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology. registration required).

Launch 76

Launch Technology Technology Campaign 76

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 131

Launch Represent Engineering CRM 131

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. Processing. appeared first on MarTech.

B2C 128

B2C Launch Gaming B2B 128

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Finding and engaging with creators and then agreeing on terms takes time.

Launch 120

Launch B2B Campaign Follow-up 120

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Martech

NOVEMBER 20, 2024

Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Assembly Line 131

Assembly Line Customers B2C Campaign 131

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Since that holiday email exchange, MarTech’s mission has been to keep marketing and marketing operations professionals informed about the world of marketing technology. This guy is talking to me!” But he did.

Education 134

Education Commission Engineering Technology 134

Martech

FEBRUARY 12, 2025

Technology providers are rapidly developing AI agents for various jobs to be done and are now selling them to businesses and customers alike. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Heres what to do.

Launch 129

Launch Territory Campaign Technology 129

Salesforce

OCTOBER 21, 2024

Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition. Marketing agents, which use data and AI to help create, manage and optimize campaigns. So what’s the solution for these issues?

Campaign 59

Campaign Launch SQL B2C 59

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. The nice thing about trends like this is they make life easy for anthropologists to date technologies. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. Salesforce is 100% into Agentforce. Processing.

Launch 109

Launch Retail Campaign Engineering 109

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., GPT-3), computer vision and more.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. The post Klaviyo launches Klaviyo AI appeared first on MarTech.

Launch 117

Launch A/B testing Campaign Technology 117

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. People want to discuss and chat about the latest world event or recent technological innovation. . #6: This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7:

Promote 300

Promote Launch Technique Sports 300

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74