Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. A balance between leveraging previous success and pioneering new tactics. It was a great question. Why I like it.

Campaign 130

Campaign Gaming Education Technology 130

Martech

JUNE 22, 2022

New York-based Movable Ink has been around for over ten years now. ” LTV rather than campaign revenue. Using AI to achieve personalization at scale is nothing new, of course. This means thinking outside the box of campaigns. “There’s the old paradigm of running campaigns,” said Sharma.

Campaign 117

Campaign E-commerce Engineering Service 117

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 120

Campaign Niche Territory Construction 120

Martech

APRIL 11, 2025

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. This creates a new list of high-potential prospects to use in campaigns. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI.

Territory 104

Territory Government Account management Contact 104

Martech

APRIL 7, 2022

Some AI optimization responds to ad responses mid-flight so that the campaign optimizes on-the-fly automatically according to factors that weren’t known before the campaign was launched. Read next: How DCO works in CTV campaigns. Demand for DCO.

Campaign 104

Campaign Launch Technology Technology 104

Martech

OCTOBER 4, 2024

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. Not only can it be used for better mobile campaigns, it can also be applied cross-channel. “We Email QA Agent: Performs comprehensive testing on email campaigns.

Campaign 80

Campaign Engineering Launch Presentation 80

Search Engine Land

NOVEMBER 28, 2023

Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. X is potentially facing a loss of up to $75 million in ad revenue by the end of 2023, according to the New York Times. Financial impact.

Campaign 99

Campaign Follow-up Process 99

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. By identifying the key value that your business provides, your team will create more compelling marketing campaigns and sales pitches. New Yorkers have a lot of pride for their city and value companies sharing that passion.

Campaign 101

Campaign Education Retail Technique 101

Martech

JULY 25, 2024

The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in New York City and stretched along West 12th Street. ” The books were not an afterthought. “We had to be disciplined not to use a real-life setting to communicate what the brand stands for,” said Allasio.

E-commerce 123

E-commerce Hospitality Angle Sports 123

Hubspot

FEBRUARY 27, 2020

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. Here, let's explore how to leverage YouTube for your next direct response campaign. How to Create Effective Video Ad Creatives.

Campaign 98

Campaign Start-ups Conversion Entertainment 98

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual campaign name. Manual campaign ID. For instance, the dimension “City” reveals the city, like “Paris” or “New York,” where a session begins.

Campaign 133

Campaign Process 133

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. Even the most advanced AI won’t deliver the expected results if your team isn’t prepared.

Technology 128

Technology Technology Strategize Negotiate 128

Search Engine Land

APRIL 4, 2023

First, the basics: the role of AI in search If you were asked to guess the price of eggs in New York City this week, you would probably be able to get close (at least relative to your local shop) even if you had never been to NYC. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land.

Campaign 88

Campaign CTR Click Through Rate Construction 88

ClickFunnels

DECEMBER 8, 2021

per click along with a 25% conversion rate on your sales funnel (pretty reasonable numbers for a lead-gen campaign), you could spend $500 to get 250 high-quality leads. And if you can achieve, say, $0.50 Not bad, eh? To learn more about how to do this on Facebook, check out our Facebook funnel guide over here. Affiliate Marketing.

Lead generation 255

Lead generation Real Estate Cold Call Commission 255

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Brand data.

Campaign 128

Campaign Retail Gaming Networking 128

Martech

DECEMBER 3, 2024

Cross-channel campaigns and CTV “We’re using all channels and we’re encouraging our customers to do the same,” Hopping said. search for fried chicken or by an actual B2B article from the New York Times. Hopping ran through some highlights. Remember that?” ” An ad could show up in a 3 a.m.

B2B 125

B2B GTM Pipeline B2C 125

Sales Hacker

MAY 9, 2025

Get specific – launch campaigns 2x faster beats transform workflows. A quick cheatsheet for better AI messaging: Replace AI-powered with outcomes – what does it enable? Use your customers language – not your internal jargon. Anchor with proof – even directional data builds credibility.

GTM 82

GTM Launch Represent Growth 82

Martech

AUGUST 2, 2022

This dip aligns with the general downturn in investments reported by the New York Times on July 7 th. According to the New York Times “investments in U.S. Innovation and investment. In looking at investment amounts, we saw a significant dip in Q2 2022. tech start-ups plunged 23 percent over the last three months.”.

CRM 128

CRM B2B Start-ups Campaign 128

Search Engine Land

SEPTEMBER 5, 2023

However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. Depending on user adoption, this could significantly affect brand reach and campaign performance. Why we care.

Territory 132

Territory Launch Campaign Engineering 132

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon.

E-commerce 123

E-commerce A/B testing Retail Represent 123

Sales Hacker

MAY 30, 2025

Bi-weekly : Funnel metrics and campaign audits. Campaigns launch with GTM baked in. Previously, he was the founder of GetFeedback, which was acquired by Campaign Monitor in 2015. Build a cadence for candid communication What gets surfaced, gets solved. But only if you build time for it. Share credit and accountability.

GTM 103

GTM Cross-sell Pipeline Launch 103

Sales Hacker

MARCH 30, 2025

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Hottest GTM jobs of the week Account Executive at Mutiny (New York) Account Executive, German Market at Gorgias (Hybrid – Paris) Sr. Tips for sales reps 1.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Salesforce

JANUARY 9, 2025

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

Closing 98

Closing Represent Territory Lead generation 98

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Martech

JANUARY 11, 2023

But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Breaking down the carbon cost of an advertising campaign. Here are five recommendations for reducing emissions without harming the efficiency of a campaign.

Transportation 134

Transportation Intrinsic Campaign Networking 134

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

B2B 125

B2B Customers Teamwork Campaign 125

Pointclear

FEBRUARY 27, 2014

So education campaigns are underway. Too many marketing groups are leaving the campaign automation system to a set of junior staffers who interface with the tools, deploy campaigns, and report results. I am not saying the marketing VPs should be executing campaigns. Train up your team.

B2B 106

B2B CRM Campaign Education 106

Martech

DECEMBER 2, 2021

The Uber OOH screens are two-sided and Internet-connected, and are found on the cars of participating drivers in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Phoenix. Media buyers can tap in on the demand side through a number of DSPs, including Vistar DSP, Adelphic, MediaMath, Ubimo, Yahoo and others. Why we care.

Drivers/motivators 113

Drivers/motivators Networking Campaign Up-sell 113

Martech

NOVEMBER 15, 2021

Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. The tool also helps marketers understand the impact of reach, frequency, and customer overlap on campaign ROI and to develop effective audience-level optimizations.

Strategic partnership 117

Strategic partnership Clients Hospitality Retail 117

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 127

E-commerce Sports Campaign Entertainment 127

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We And then we made alliances…introducing people to new sources of data, to new sources of representation and scale.”. Out-of-home ads in the “real world” don’t happen in a vacuum.

Retail 125

Retail Drivers/motivators Legal Contract 125

Martech

SEPTEMBER 12, 2024

This week, marketers and CX experts gathered at CX Circle New York hosted by Contentsquare with roughly 600 of the CX platform’s customers. Much of the buzz in New York was about CX innovation, and these innovations included AI adoption. Those insights can also drive new, personalized web experiences.

Customers 130

Customers Retail Education Contact 130

Martech

MARCH 24, 2022

The Whopper Detour campaign launched a major overhaul of BurgerKing’ss mobile app. I was so intrigued that I decided to do that during lunch on the campaign’s first day; it worked well and was pretty slick. Apparently, the new app was downloaded around 1.5 It was clearly a successful campaign.

Campaign 120

Campaign Pitch Technology Technology 120

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Local PR examples.

Angle 100

Angle Manufacturing Non-Profits Education 100