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How to develop a winning B2B ideal customer profile

Martech

Winning your clients’ loyalty brings you much more revenue. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Simply put, the number of closed deals directly depends on who you approach.

B2B 122
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

B2B 118
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What is The Your First Funnel Challenge?

ClickFunnels

Russell Brunson’s Your First Funnel Challenge is a 5-day online boot camp where you’ll launch your first (or next) business idea side-by-side with real-world entrepreneurs… without taking on a mountain of debt or getting stuck in “analysis paralysis”. Every niche is different. Jeff Walker is the KING of the product launch funnel.

Niche 234
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How To Structure An Elevator Pitch That Works Like Crazy

ClickFunnels

The reason why it’s called an elevator pitch is that the classic scenario used to explain this type of pitch is meeting a potential client in an elevator. Who’s pitching potential clients in elevators nowadays anyway? Let’s keep real: You are not going to close the sale on a 30 seconds elevator ride. Will they call you?

Pitch 244
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Link devaluation: The hidden threat of SpamBrain

Search Engine Land

Here’s a screenshot that shows the site-wide visibility after we just landed a single high-authority digital PR link for a client: The red mark is the day the link was earned and is the site-wide visibility tracker in Semrush. This client also seems to have done well with the Google update. And that’s the modern state of link building.

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The definitive guide to effective client onboarding

PandaDoc

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. A high-performing company has well-defined yet flexible client onboarding processes.

Clients 52
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7 ways to get to know your audience better

Martech

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Get to know your clients personally This is a big step, but you can only start taking it once you have some actual customers (sorry, startups). Get MarTech!

Angle 121