Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Retail 102

Retail Launch Campaign Contact 102

Martech

MAY 13, 2024

There are two types of communities: Closed communities : Private, restricted access where a user must be logged into the software to access its user community. The end result was a successful community launch that garnered over 2,000 users in only three months.

Growth 111

Growth B2B Launch Follow-up 111

Lead Fuze

JULY 19, 2021

Although some salespeople consider it a waste of time, if done properly, it can not only help you close more deals but also enable you to explore up-sell opportunities and drive more revenues. Use this Checklist for Your New Product Launch Marketing Plan’s Sales Proposal. Click To Tweet. 3 Include customer testimonials.

Closing 98

Closing Objectives and Key Results Real Estate Proposal Writing 98

Hubspot

DECEMBER 4, 2023

So to help you best approach this dilemma when the time comes, I’ve put together a list of four key tips I've learned over my career for closing a deal that has lost steam. 4 Tips for Closing a Deal That's Stalling 1. Proper selling occurs when a deal‘s closing time comes from a true understanding of the buyer’s timeline.

Closing 62

Closing Cold Call Commission Contact 62

Iannarino

JULY 4, 2021

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

Contract 335

Contract Contact Clients Conversion 335

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Simply put, the number of closed deals directly depends on who you approach.

B2B 125

B2B Customers Appointment Objectives and Key Results 125

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. Agree on what work will be performed What services will you be providing to the client? Which ones?

Contract 107

Contract Clients CRM Meeting 107

Partners in Excellence

OCTOBER 10, 2019

Just finished one of those “aha” conversations with a client. One of the things I pay a lot of attention to, as I review pipelines or deal strategies, is the Target Close Date, and how many times that date has been changed. Sadly, most target close dates seem to be unrealistic and meaningless.

Closing 73

Closing Clients Pipeline Launch 73

Veloxy

NOVEMBER 15, 2022

Crucially, it identifies the high-value accounts that demand greater attention and offer the best closing potential. This means spending less time on accounts that won’t close while giving high-value accounts a personalized approach that appeals to all members of the business committee. The results? Savings of time, money, and sanity.

Sell 246

Sell Objectives and Key Results SQL B2B 246

PandaDoc

JULY 24, 2020

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. A high-performing company has well-defined yet flexible client onboarding processes.

Clients 52

Clients Contract Trust Meeting 52

Iannarino

JUNE 12, 2021

Embrace fearless value creation: respond to what your prospective clients need from you, in order to create and win an opportunity. Salespeople adapt because they recognize the client’s needs for insights and work to address them. I was sitting across from a prospective client in Cincinnati, Ohio. I Was a Legacy Laggard.

Cold Call 163

Cold Call Objectives and Key Results Consult Clients 163

Search Engine Land

APRIL 8, 2024

How to deliver quality services to your SEO clients from day one There’s no one way to define quality. Pay close attention to details and avoid spelling errors. If your clients frequently ask for clarifications, then maybe the format you’re using isn’t working. In other words, do your clients trust your expertise?

Service 102

Service Trust Clients Price 102

RAIN Group

MARCH 24, 2021

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

Account management 140

Account management Launch Clients Closing 140

Search Engine Land

JANUARY 10, 2024

With the knowledge of the business strategy and new product launches that might be coming, does this change anything? This might be something that you use just for yourself, but it can also be helpful to include in your strategy documentation if you need to share this with a manager, the board or your client.

Strategize 139

Strategize Launch Start-ups Engineering 139

Martech

DECEMBER 14, 2023

Depending on deal size, closing a lead can drag on for weeks and even months. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

B2B 89

B2B Pharmaceutical Healthcare Sales 89

Search Engine Land

FEBRUARY 20, 2024

YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube. Content close to a self-hosted video. This helps people find landing pages or product pages that are a natural extension of the user journey.

Real Estate 124

Real Estate Campaign Technique Clients 124

Search Engine Land

NOVEMBER 6, 2023

Any changes should be rolled out gradually and cautiously, with close monitoring along the way. Pay especially close attention to internal linking on the mobile experience. As such, start optimizing early, long before the launch date. It’s essential to keep a close eye here and monitor daily. Live production QA.

CTR 121

CTR UX User Experience Engineering 121

Closing Bigger

APRIL 23, 2014

We may have all kinds of great gadgets and amazing tools like Twitter and LinkedIn but someone still needs to know how to close the business. Motivation, Closing & Keeping Clients – 60657. Motivation, Closing & Keeping Clients. It’s said that nothing happens until someone sells something.

Launch 104

Launch Relationship building Drivers/motivators Sales 104

Martech

OCTOBER 19, 2023

HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 132

Product Contract Drivers/motivators SQL 132

Veloxy

AUGUST 31, 2023

Instead, it lists the tactics our clients use at Veloxy. From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. You’re driving to a client meeting downtown, and your phone buzzes twice.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

PandaDoc

MARCH 4, 2024

A virtual data room , or VDR, is a secure, online space acting as a repository of a company’s documentation, and serves as a virtual hub where company users share real-time information with other investors, clients or stakeholders when executing investment banking deals. can be completed virtually via an online data repository.

Strategic partnership 52

Strategic partnership Legal Contract Negotiate 52

ClickFunnels

JUNE 24, 2021

Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. C = Closing Call-to-Action (CTA).

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Search Engine Land

MARCH 12, 2024

Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients. But the bottom line: Don’t just grab the output and launch. Typically, you want to include sitelinks to what will push the sale or close a deal. What do you like?

Campaign 125

Campaign Conversion Clients Technology 125

Martech

MAY 30, 2023

Get to know your clients personally This is a big step, but you can only start taking it once you have some actual customers (sorry, startups). When working with your clients one-on-one, take some extra time to get to know them on a personal level. How do they talk that’s different from other demographics?

Angle 124

Angle Niche Clients Technique 124

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. If you or your company don’t have optimal name recognition, be sure to share what contacts and clients do.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Martech

APRIL 17, 2024

Marketers, how close are you to data overload as you look across your martech stack? They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. But proximity to data is the key gateway we need to act on every innovation over the last two decades.

Technology 131

Technology Technology Niche Campaign 131

Partners in Excellence

JULY 12, 2014

The “Target Close Date” is one of the most important aspects of pipeline, forecast, and deal integrity. Anything else in our deal strategy can change, but the Target Close Date must be kept as sacred! We set unrealistic target close dates, with no commitment to meet them.

Closing 94

Closing Manufacturing Objectives and Key Results Pipeline 94

Closing Bigger

APRIL 23, 2014

We may have all kinds of great gadgets and amazing tools like Twitter and LinkedIn but someone still needs to know how to close the business. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson. Shane’s books include Sociable!

Launch 52

Launch Relationship building Drivers/motivators Sales 52

Closing Bigger

APRIL 23, 2014

We may have all kinds of great gadgets and amazing tools like Twitter and LinkedIn but someone still needs to know how to close the business. Motivation, Closing & Keeping Clients – 60657. Motivation, Closing & Keeping Clients. It’s said that nothing happens until someone sells something.

Launch 52

Launch Relationship building Drivers/motivators Sales 52

The Lost Book of Sales

MARCH 5, 2024

When your product is readily established at your customer's site, you’ll find it easier to work with your internal sponsors resulting in less selling effort needed to close consecutive add-on deals. A satisfied customer will often be more than willing to give the right introduction to a potential client in another company.

Clients 52

Clients Niche Strategize Presentation 52

criteria for success

JUNE 29, 2022

One of the rep’s key projects this quarter is launching the sale of a relatively complex new product. He needed input from other departments as well, and as we developed a project plan, it became clear that completing the launch by the end of the quarter will be difficult. He was working on it, but only when he could spare the time.

Objectives and Key Results 96

Objectives and Key Results Launch Lead generation Clients 96

Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. Well, kudos to them. They answered, “GRPs.”

Gaming 114

Gaming Campaign Clients Represent 114

Salesforce

OCTOBER 31, 2023

Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. You can launch a product without a go-to-market strategy, but buyers who really need your product might not see or appreciate its value. Her soft launch was a success, and she’s ready to sell.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Martech

OCTOBER 6, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. They serve as consultants to the team, joining them when they are actively involved with work in the Launch Cycle. The teams that I’ve seen embrace this the most effectively bring agency partners close to the team.

Launch 70

Launch Clients Strategize Consult 70

SBI

SEPTEMBER 17, 2019

Launches RevenueGrid.com, New Sales Engagement Platform that Goes Beyond CRM, AI And Redefines What Sales Engagement Tools Should Be. Or, if an opportunity with a 90% chance of closing had no scheduled meetings. provides sellers with enterprise cloud solutions to better engage with prospects and customers, and close more deals, faster.

Launch 33

Launch CRM Sales Strategize 33

Search Engine Land

AUGUST 15, 2023

Google Keyword Planner (along with Semrush, Ahrefs or other keyword planning tools) will give you closely related topics and queries. Work with your internal teams to do audience analysis A deeper source of knowledge than anything you’ll find online: your clients or colleagues in product development and sales.

CRM 95

CRM Angle Niche Clients 95