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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Go here to see the entire presentation. Really understanding what motivates them. Processing.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. Use a Consultative Selling Approach The consultative style selling approach could help you develop a stronger relationship with your clients.

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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. The agency uses Canva to do work for clients and sometimes to collaborate with them. “I I provide the tools that I need for my team to get the job done for our clients,” Hornstein said. The thing with Canva is it’s quick.”

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7 of the Most Effective Ways to Build Credibility With Prospects, According to Sales Leaders

Hubspot

To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects. Nailing these helps us (and our clients) set KPIs for sales reps. For example, one of our clients wanted to target a new audience (geographically).

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

In other words, they must sell a project to their own clients before Zacks solution can come into play. Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale.

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